CRN 2018 Women of the Channel Details

Traci Taylor

Director, Technical Services, CompuCom

Location: Hilliard, OH


Number of years in current position: 13

Number of years involved with indirect sales: 17

Fun Facts:

Can code
Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Can ride a horse

Biography and Background:
Traci started with technology in building computers for a small company in Northern Ohio. From there she moved to enterprise end user computer space where she spent the last 21 years. She's always been passionate about automation and user experience. She wrote a software deployment tool streamlining system deployments for a global pc refresh project in the early days of SMS2003. She then moved into desktop virtualization for a large auto manufacturer where she designed and built their VDI platform on Citrix. Using the concept of VDI user segmentation, she built CompuCom's Persona practice based on all facets of End User Services. The premise and use of personas was unique and quickly became a differentiated, innovative, and key offering for how we manage end users. The Persona practice uses performance monitoring to understand device and application requirement and enabled a whole new insight into user experience and how users are just dealing with issues calling for support only as a last resort. To truly drive improvements in user experience we needed to identify, diagnose and resolve issues without any interruption to the user. This was the premise behind the self-healing services she built and launched for CompuCom.

How have you personally helped advance your company's channel business over the past year?
CompuCom'as ASCEND digital platform is the company's largest product launch in years, and it's the touchstone for our ability to lead customers to the digital workplace. I led the CompuCom team in extending the automation in this new product to include self-healing capabilities, which is the very definition of digital automation. The multi-platform solution is a huge step forward in our need to deliver new and innovation capabilities to our new and existing customers, and CompuCom is forecasting revenues for these digital solutions in the millions of US$.

What are your goals for your company's channel business over the next year?
CompuCom is already recognized as an industry leader in Managed Workplace Services (per Gartner Magic Quadrant). We will align CompuCom's brand as a top tier managed service provider to additional market opportunity for automation and innovation in our digital platforms. By focusing on user experience, I believe the best way to change the perception of technology organizations is to turn support on its side and notify a user that an issue was found and resolved after the fact - preventing them from ever picking up that phone for help in the first place.

What honors, awards, or commendations have you won over the past year?
Our Chief Digital Officer honored me with a Technology Services Innovation award in August of 2017. Out of 11,000+ employees, I was very humbled to be honored!

Outside of your family, please name a woman you admire and why:
Melissa Dabb, Phd is a leader in the financial industry that I had the pleasure of working with on multiple occasions over the last 7 years. She is truly innovative, pushing the envelope for technology while thinking outside of the box to drive efficiencies, employee satisfaction and productivity. Melissas vision and work in VDI & personas is industry leading but most importantly she is just a great, honest person whose opinion I respect and achievements I admire.

What advice would you give your 16-year-old self?
Most likely the same advice I give my teenage kids. Have confidence and pride in who you are and everything you do. If you don't have this you can expect others to have it for you. Outside of confidence the next most important skills are communication and emotional intelligence. You can always learn new skills but being able to understand emotional context and communicate effectively will get you much further than brain power alone

If you could master any new job-related skill, what would it be and why?
I have always been passionate about metrics and analytics Good data enables immense insight and capability. The challenge today is we are inundated with data, all of which is useless without a practical understanding of where it comes from and what it means. If I were to master any new job skill it would be Six Sigma or other comparable data analytics methodology to further develop a pragmatic approach to data science and metrics.

What's the best book you read this past year and why did you like it?
The second Machine Ago by Erik Brynjolfsson and Andrew McAfee that is focused on how automation and digitization are changing every aspect of our professional and personal lives. What I love most about my job is that no two days are ever the same and the more I know less I really know in the grand scheme of life. Technology is evolving at an exponential rate and this book describes the social and economic impacts of all these great advancements enabled in our very digital lives

Unedited Content Provided By Participants