CRN 2018 Women of the Channel Details

Cheryl Nelan

President, CMIT Solutions of Monroe

Location: Rochester, NY


Number of years in current position: 7

Number of years involved with indirect sales: 10

Twitter Handle: @CMITMonroe

Fun Facts:

Has a female boss (or is top executive at company)
Has an advanced degree (a degree higher than a bachelor's degree)
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has climbed a mountain
Likes playing video games

Biography and Background:
Cheryl Nelan owns and operates CMIT Solutions of Monroe in Rochester NY, providing IT services to small and mid-sized businesses. Cheryl's focus is helping business owners make well-informed decisions on their technology and providing them a superior level of support. In short, she works to make technology productive for her clients so they can focus on their own businesses. Prior to owning CMIT Solutions, Cheryl spent over 20 years driving growth in highly competitive markets for large, global corporations. She holds a M.B.A. from the Rochester Institute of Technology and a B.S. Degree in Marketing Management from the State University of New York at Geneseo. Cheryl recently married Evan Stein who also owns a CMIT franchise in NYC. She currently lives in Webster NY with her 16 year old son, Royce. A key goal in starting her own business was to become more active in the local community. Today, she is a board member for the Webster Chamber of Commerce and The Susan B Anthony House and Museum. She's an active member of the Rochester Rotary and the Rochester Chamber. And, she's earned the Managed Services Trustmark from CompTIA and is certified as an MWBE in NY (woman-owned business).

How have you personally helped advance your company's channel business over the past year?
I lead my company and drive sales for our business. I market and sell IT-related services and solutions for our clients and businesses in the Rochester NY area. I determine which solutions we will carry and package them to grow our participation in the channel. I choose which vendors we partner with to bring these solutions to the market.

What are your goals for your company's channel business over the next year?
We are looking to drive significant growth in our business over the next year -with a 20% growth planned in our core business of managed IT services. A key element of our plan for growth is to strengthen our channel partnership relationships.

What honors, awards, or commendations have you won over the past year?
Franchise of the Month, August, CMIT Solutions Received for achieving a record month in revenue and for the leadership and values I present with my fellow franchisees.

Outside of your family, please name a woman you admire and why:
Ginny Nacy, retired -formerly owner of Toddler's Workshop. Ginny ran a very successful business and did so while holding on to her values. She earned an award as an Ethical business and was nationally honored. I watched her deal with personal issues that may have made many just quit, but she always perseveres and learns from these experiences - then goes out and excels in whatever she has passion for.

What advice would you give your 16-year-old self?
Have more confidence -you know your stuff. Don't be afraid to speak up.

If you could master any new job-related skill, what would it be and why?
Search engine optimization. I have a marketing background and it has served me well as a business owner. I'm active with technology. Yet, I don't have a clear understanding of how to best drive people to our website and even more importantly to our business from that site (or from the Internet in general). I think I know some things and I know I need experts to help guide me -but I find it challenging to know who really knows what they are talking about and can really help us be more successful with this medium.

What's the best book you read this past year and why did you like it?
Traction - a great reminder of the need for goals and then breaking those goals into actionable "rocks."

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