CRN 2018 Women of the Channel Details

Lisa Sensmeier

Sr. Dir. Channel Marketing, Cloudian

Location: San Mateo, CA


Number of years in current position: 0.25

Number of years involved with indirect sales: 18

Twitter Handle: @lisasens

Fun Facts:

Has a mentor
Is a mentor
Has climbed a mountain
Can ride a horse
Has always wanted to be a teacher

Biography and Background:
Channel Marketing and Programs Professional with over 15 years in high technology companies focusing on enabling the channel to grow revenue through sales and services. Background includes channel partner program and marketing roles at Hortonworks (big data solutions), Citrix (virtualization products), AirMagnet / Fluke (wireless) and Juniper (networking products).

How have you personally helped advance your company's channel business over the past year?
Built out our partner program with appropriate resources such as Partner Portal, selling tools, learning management system and deal registration capability. Working with our team to help support our partners to execute marketing activities in the field and enable partners to set end user meetings and drive opportunities forward. Until now, our sales are taken through the channel but now we are adding enablement programs to educate partners to find and build their knowledge in Cloudian to further the sales cycle.

What are your goals for your company's channel business over the next year?
Increase the knowledge of Cloudian storage solutions within the channel, drive more face to face activities in the field with partners and end users, and drive deal registrations to increase sales with our partners.

What honors, awards, or commendations have you won over the past year?

Outside of your family, please name a woman you admire and why:
Sarah Robb O'Hagan, CEO of Flywheel sports strikes me as a down to earth, honest and aggressive business woman leading transformation in her company. Her book, "Extreme YOU: Step Up. Stand Out. Kick Ass. Repeat" says it all!

What advice would you give your 16-year-old self?
Be confident in yourself and realize you know as much as most people and what you don't know, just ask. My 16 year old self thought that if I couldn't ask a good question I should do some research before I ask. At the rate things move in high tech you need to jump in and ask as you go; you will not get much time for research.

If you could master any new job-related skill, what would it be and why?
I would like to learn contract negotiations because I think it would help to close partnerships faster and lose the red tape associated with contracts.

What's the best book you read this past year and why did you like it?
I recently read "Principles: Life and Work by Ray Dalio" and found the book to have excellent perspectives on good management and honorable principles to live by. He employs a unique leadership strategy that includes "artful disagreement" in decision making.

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