CRN 2018 Women of the Channel Details

Courtney Pallotta

Vice President of Marketing, ClearSky Data

Location: Boston, MA


Number of years in current position: 2

Number of years involved with indirect sales: 18

Twitter Handle: @c_pallotta

Fun Facts:

Has a female boss (or is top executive at company)
Has worked for a solution provider organization
Has a mentor
Is a mentor
Is an extrovert
Has climbed a mountain
Has written a song
Has studied abroad

Biography and Background:
I am a marketing professional and entrepreneur with experience in go-to-market strategy, channel and product marketing, demand generation and client advocacy. I have a passion for authentic marketing centered around creating communities of users that share ideas, adopt and advocate for capabilities that make them successful. Previously, I was a founding Netezza marketing team member, where I built the demand generation and client advocacy programs and led these teams from launch through IPO and acquisition by IBM. At IBM, I led two acquisitions, grew the big data and analytics portfolio and launched the marketing of the data science and open source initiative for IBM Analytics. At ClearSky Data, I lead the marketing team and my main focuses are digital demand generation, deep client understanding and advocacy as key measures of go-to-market success. I enjoy spending time outdoors with my children and husband running, hiking and skiing.

How have you personally helped advance your company's channel business over the past year?
At ClearSky Data, I built and launched the Partner Acceleration. This program allows ClearSky to engage three types of partners: technology, VAR/reseller and MSPs, all of whom are essential to our go-to-market success. Since the program's inception in 2017, we've built deep relationships with both AWS and Google Cloud Platform and the team has engaged dozens of VARs and MSPs nationwide.

What are your goals for your company's channel business over the next year?
As a self-protecting storage as-a-service provider, the channel is very important to ClearSky Data's success. The transformation from on-premises infrastructure to hybrid cloud and multi-cloud deployment models presents an exciting opportunity. ClearSky's goal is to help the channel transform their businesses so they can support their clients in the cloud transformation.

What honors, awards, or commendations have you won over the past year?

Outside of your family, please name a woman you admire and why:
Ellen Rubin, CEO and co-founder of ClearSky Data. She is a marketer at heart, a passionate technologist, influential leader and a mentor to many. Her enthusiasm, passion and commitment to getting things done right have influenced who I have become as a marketer and a leader. She shows how possible it is to be a successful female leader in the technology industry and what it takes to get there. Working with Ellen at ClearSky is such a positive experience and a great opportunity for me to continue learning from such an awesome role model.

What advice would you give your 16-year-old self?
Take life in stride. Be happy and kind. Work hard. Do whatever you are passionate about doing. Look beyond the small walls of today's reality and imagine a better world, then set your sights on how you'll make it happen.

If you could master any new job-related skill, what would it be and why?
Data science practitioner. I've been a marketer for 20 years so I've watched marketing improve as a result of digital advances. The ability to analyze just about anything to inform better decisions and realize better outcomes is game changing. If I were to master a new skill, I'd explore data science and work to build solutions that derive even better insight from today's massive data sets.

What's the best book you read this past year and why did you like it?
The Nightingale. It's not a business book, it's a life book. To me, it's important to understand the impact of adversity on the history of our world and how we've grown as a culture. Performing difficult tasks is part of life. It's what makes us stronger, smarter and more satisfied with our contributions to the world in front of us. The Nightingale was determined to break the traditional model for the role of women in society, and succeeded.

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