CRN 2018 Women of the Channel Details

Biography and Background:
Christy Vega has 11 years with Education sales, partner management, operations, and program management experience. In her current role, she leads both the Americas and EMEA Education sales teams, inclusive of direct, and partner channel sales, most recently to 101% attainment of quota under her leadership in 2017. Her team is responsible for aligning to channel and market needs to technically enable and verify skills for Citrix customers, Partners, and employees. Additionally, her team develops and manages partner programs through which the channel delivers nearly 100% of Citrix Education's training. Her team's key accomplishments in 2017 include expanding the current Authorized Learning Center program to develop a quarterly incentive rebate program, launching specific targeted growth programs for Premier-tier Partners, developing a Recertification Program for Partners resulting in an increase of certifications of 125% in the first 6 months, and moving from 1 to 4 global Partner events per year focused on Partner growth and instructor enablement. In her prior roles at Citrix, Christy has led Operations, and Partner Programs teams. She resides in Northern Virginia with her husband Carlos and two daughters, Emily and Lilly.

How have you personally helped advance your company's channel business over the past year?
In 2017, under Christy's leadership, the Channel Programs team launched a new Partner accelerator program designed to reward learning Partners for meeting defined quarterly targets, in accordance with the market needs and Citrix strategic goals, with a scalable model to reward bookings overachievement. Within the first 10 months of the program being launched, it brought in overachievement from 40% of participating Partners, adding significant incremental revenue to the bottom line. Additionally, the Citrix Education Channel organization hired a new instructor coach, designed to enable, coach, and mentor the instructor channel of 150 instructors worldwide. Under his leadership, the Instructor-led-training NPS score raised from a score of 49 at the end of 2015, to a solid score of 77 in 2017. Additionally, in 2017, a heavier focus was put on day-to-day Partner Management specifically within the EMEA market, stimulating revenue for our heavily focused channel model.

What are your goals for your company's channel business over the next year?
With a heavily emphasized channel model, it is critical to our Education business that our channel partners continue to grow and excel. Looking on to 2018, our team will continue to be focused on developing our existing Education channel Partners to increase Citrix sales, as well as onboarding select additional training Partners in both the Americas and EMEA. Additionally, the team will be assessing growth and ROI of our newly revamped channel Partner incentive program and looking for additional opportunities to motivate increased focus on the Citrix training portfolio by our Partners.

What honors, awards, or commendations have you won over the past year?
130% quota attainment for direct and Channel sales in a quarter; The Jack Welch Award for H215 Achievement

Outside of your family, please name a woman you admire and why:
A woman I work closely with - not only because she is incredibly successful at her job and is a role model from a business acumen, but more notably because she is well-liked, admired, and a genuinely kind person. I admire people not only for what they say, but also what they do, and how they treat others. This person is smart, thoughtful, and most importantly kind to others, and that, I find truly admirable.

What advice would you give your 16-year-old self?
What seems important now, isn't. Put yourself in good situations; continue to focus on challenging yourself, and never feel "done" learning. You don't know it all, and you never will, and owning up to that shows strength, not weakness.

If you could master any new job-related skill, what would it be and why?
I would love to plug-and-play additional languages. Not only would this be a convenient skill when traveling, but navigating a business conversation in localized tongue would allow comfort, assurance, and confidence with our world-wide Partners. I would love to be able to provide that assurance and support to our Partners where English is not the first language.

What's the best book you read this past year and why did you like it?
Jeffrey Gitomer's, The Little Red Book of Selling - where best practices intersect common sense, this book highlights how one, anyone, can be successful in sales. Taking on a new focus to my role in 2017 leading sales teams provided an opportunity to become intimately accustomed to our sales journey. I found this book to provide real-life examples to understanding sales opportunities in both our direct space, but similarly for our Channel Partners.

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