CRN 2018 Women of the Channel Details

Jenny Krystofiak

Sr. Manager, WW Partner Enablement, Citrix

Location: Raleigh, NC


Number of years in current position: 3

Number of years involved with indirect sales: 12

Twitter Handle: @JAKfiak

Fun Facts:

Has a female boss (or is top executive at company)
Has a mentor
Is a mentor
Is an extrovert
Can ride a horse
Has always wanted to be a teacher

Biography and Background:
Jenny Krystofiak's passion is helping others sharpen their knowledge and skills to achieve their personal and professional goals. Jenny has spent the last 12+ years of her career in the channel, from managing back office partner systems to driving the engagement between Citrix and their most strategic alliances to helping partners transition to the cloud. She currently is designing enablement programs to help partners grow their Citrix Cloud practices and tap into the lucrative market opportunity. Jenny is also actively involved in Citrix's Women's Inspirational Network, an employee-led and employee-supported group of women from different teams whose mission is to connect, educate, inspire and empower one another for success. Jenny recently relocated to Raleigh, NC with her husband Kevin and their sons Kaleb (9) and Jared (6).

How have you personally helped advance your company's channel business over the past year?
Citrix recently launched a simplified compensation structure for partners that incents partners to drive Citrix Cloud services. In order to ensure our distributors and partners understood the new program and the new systems, I designed and executed a robust enablement plan that included presentations, quick reference guides, a series of live webinars, and on-demand eLearning. Partners and distributors have commented on the effectiveness of the training delivered and were well prepared for the launch. In addition to that project, I developed enablement resources and delivered training to partners on how to grow their Citrix Cloud practices. I also trained our Partner Account Managers on how to determine where their partners are at on their journey to the cloud, and what actions a partner should take to get to the next level. As a result of those activities, we saw a 900% increase in the number of partner-influenced Citrix Cloud deals in 2017 vs 2016.

What are your goals for your company's channel business over the next year?
To design, build and launch a robust enablement plan that results in an increase in the number of partners delivering the value proposition of Citrix Cloud services to customers and building or growing their value-added service offerings to include with Citrix Cloud services projects.

What honors, awards, or commendations have you won over the past year?
2017 CRN Women of the Channel, for continuing to be an advocate for Channel Partners within Citrix by building and executing programs that make it easier for partners to do business with Citrix and increase their profitability with Citrix.

Outside of your family, please name a woman you admire and why:
Nellie Scott, Channel Development Manager at SAS Institute. Nellie has the gift of connections. She uses her connections to help women advance their careers, especially in technology. She has a demanding "day job", but still manages to find time to introduce one peer to another who may benefit from meeting each other, tap into her network to find an internship for a high school girl looking to get into tech, share innovative approaches to enabling partners through the many organizations she is a member of, or simply grab coffee to catch up with colleagues - colleagues who often become friends.

What advice would you give your 16-year-old self?
Worry less about what your peers think about you. After high school, it won't matter. Spend more time by yourself finding out who you are. Listen to your parents. They're a lot smarter than you give them credit for. Try new things, and don't be afraid to completely fail at them.

If you could master any new job-related skill, what would it be and why?
Instructional design, so I can build more effective enablement offerings. Vendors know they aren't the only vendor a partner has on their line card. Making it easy, engaging, and even fun for a partner to learn about their solutions or to stay on top of the latest releases, increases the likelihood of the partner keeping the vendor at or near the top of their list.

What's the best book you read this past year and why did you like it?
The Week the World Stood Still by Sheldon M. Stern. There's nothing like reading how JFK avoided a nuclear war with Russia and Cuba to remind you that maybe your job isn't as stressful as it feels sometimes!

Unedited Content Provided By Participants