CRN 2018 Women of the Channel Details

Connie Dimitroff

Director, Software & Recurring Revenue Partner Sales, Cisco

Location: Research Triangle Park, NC


Number of years in current position: 1

Number of years involved with indirect sales: 20

Twitter Handle: @cdimitro

Fun Facts:

Has a female boss (or is top executive at company)
Has a mentor
Is a mentor
Has climbed a mountain
Can ride a horse
Likes playing video games
Has written a song
Has always wanted to be a teacher

Biography and Background:
Connie Dimitroff leads the Americas Partner Organization's Recurring Revenue Go-to-Market team. In this role, she is responsible for driving Cisco's recurring revenue strategy and the transition to software and recurring revenue services with our channel partners. This includes partner go-to-market enablement and demand strategies to drive mutual success. Prior to her current role, Connie was the Director of Strategy, Planning and Programs for the Americas Partner Organization and was responsible for developing and implementing channel strategies to create profitable growth and capacity for Cisco and its partners. This includes leading and driving innovation for a $2B Cisco partner program portfolio that enables Americas' 20,000+ partners. Dimitroff has spent over twenty years in the technology sector and has held various sales and sales strategy leadership roles within the Americas, with a channel centric focus, including prior roles in distribution. Dimitroff is an advocate for inclusion and diversity in the workplace and actively participates in the Cisco Connected Women Network and Connected Women of NC, where she is an active mentor. Connie holds a Bachelor's degree in Business Management from North Carolina State University. Married to her husband Jayme for 14 years, they reside in Raleigh, NC with their four children.

How have you personally helped advance your company's channel business over the past year?
Over the past year Connie has helped Cisco's Americas partners build software centric practices that include software lifecycle services. This includes adding additional partner field resources to provide high touch coverage to help partners build these practices. She worked to create the Enterprise Agreement Expand Deal Registration program to provide differentiation for partners who have invested in Cisco lifecycle practices. Under Connie's leadership Cisco Americas has more than doubled the amount of partners who have solid software lifecycle practices in the past twelve months. Those partners are growing their Cisco software businesses double digits. She's also worked to provide custom consulting to Americas' partners as they evolve their business model to drive a customer centric approach, including working with partners to add Cisco centric Customer Success Managers.

What are your goals for your company's channel business over the next year?
1. Help partners capitalize on our latest networking innovations and shift to more software-centric IT business models that not only provide recurring revenue, but also provide profitable customer application and services revenue. 2. To unleash the value of software for customers and create additional profit engines, we're helping partners build their own customer success practices. With our assets and tools, partners are discovering how customer success leads to greater customer loyalty and profitability. 3. We are helping partners sell beyond traditional IT buyers and equipping them to bridge to new buying centers and selling solutions to drive business outcomes.

What honors, awards, or commendations have you won over the past year?
Mentor for Connected Women of NC - Selected to be a mentor for Connected Women of NC; Leadership recognition for work on Cisco Recurring Revenue Practice Building - recognized via Cisco's Recognition Program for partner practice enablement contributions; Honored for Volunteering at Leesville Elementary School, Small Group Leader for Pleasant Grove United Methodist Church

Outside of your family, please name a woman you admire and why:
There is one special lady of grace, Kelcey, that has mentored me unknowingly and shows unending thoughtfulness. Kelcey is a working mom with a demanding career, yet goes out of her way to help others, make them feel special, and appreciated. She's powerful and well respected, and earned this not by stepping on others, but through kind words, work ethic, curiosity and desire to make the world better. She is selfless, providing a calm and rational voice, in what can be a chaotic world for me and all who have the privilege to call her a friend and mentor.

What advice would you give your 16-year-old self?
Go for it. Don't hold back. Be confident, speak up, take risk, have an opinion, give back to your community and always be kind and show people grace - even when they may not deserve it. Put your relationship with God first. Trust and confide in your parents as they are your biggest fans. Do not let the immaturity or unkind actions of others deter you, as those type of folks never come out on top. Ultimately, be yourself, give of yourself, spread kindness with every interaction, and surround yourself with great people. Take tennis and golf lessons!

If you could master any new job-related skill, what would it be and why?
I'd like to become a more dynamic public speaker. I speak at a lot of events, yet also watch in awe as the greats not only convey a message, but do so with stories and an energy that keep the audience yearning for more.

What's the best book you read this past year and why did you like it?
"Rookie Smarts: Why Learning Beats Knowing in the New Game of Work" by Liz Wiseman is a refreshing reminder to get out of your comfort zone and embrace the advantage of being a "rookie". Rookies have fresh perspective, are enthusiastic and naturally have renewed energy from taking on a new project or role. This book challenges you to step out of your comfort zone and capture the advantage of being a "rookie" again. It's a must read, and it's as insightful as Liz's first book, "Multipliers: How the Best Leaders Make Everyone Smarter."

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