CRN 2018 Women of the Channel Details


Biography and Background:
Emalee Sugano serves as the Business Strategy Manager for CharTec. She facilitates strategy sessions for all CharTec Members where she seeks to understand current business struggles, and then develops annual strategic plans with specifically prescribed action items and corresponding resources. Emalee is responsible for developing and executing curriculum for the CharTec Academy attended by hundreds of business owners and executives annually. She also guides the strategic direction for CharTec marketing, and advises members on their marketing efforts. Emalee gained valuable strategic planning experience by teaching Marketing at the University of Denver for over 500 students. In addition, Emalee consulted for a financial services firm segmenting and positioning some of its major target markets, then determining how to get those individuals more engaged with the company over time. Prior to that, she worked for a public relations firm planning, researching, budgeting and implementing public relations campaigns for clients in mining, geospatial, and consumer-packaged goods industries. Her efforts resulted in placements in major media outlets, such as The New York Times, Wired, and Good Housekeeping. Emalee holds an MBA with a concentration in Innovation and Entrepreneurship and a BA in Communication with a Minor in Marketing from the University of Denver.

How have you personally helped advance your company's channel business over the past year?
CharTec is dedicated to the success of our Members, helping them meet their growth and revenue goals. One of the key delivery vehicles in this mission is the CharTec Academy, which is one of my primary responsibilities. Over the course of three days, we conduct 30+ sessions in Sales, Marketing, and Operations ranging from how to define your offering to how to develop standard operating procedures. Over 75% of our attendees attended Academy for the first time, and, in turn, become CharTec Members receiving ongoing support. Outside of Academy, I conducted nearly 150 strategy sessions for our Members driving their businesses forward. Members feel these sessions meet them exactly where they are and have said this is the most valuable business planning exercise they've been through because it is MSP-specific. Finally, I jumped back into Marketing toward the end of the year and immediately began planning new strategic initiatives that are rolling out throughout 2018, connecting with more Members and potential Members across the nation.

What are your goals for your company's channel business over the next year?
Our Marketing program for CharTec Members has evolved several times over the years, adjusting to industry and software shifts. With the support of our new Marketing Manager, Shannon Eckroth, we are ready to take the program to the next level and help MSPs successfully market with less time and dollar investment. In addition, I will again be leading our Academy programs We've already started 2018 strong with over 100 attendees at our first Academy of the year, and I look forward to hosting hundreds more MSPs advancing their businesses throughout the year.

What honors, awards, or commendations have you won over the past year?
I was recognized for a third time as a Woman of the Channel based on my efforts to enhance CharTec's curriculum and delivery to Members.

Outside of your family, please name a woman you admire and why:
Joanna Gaines of Fixer Upper is an optimistic entrepreneur that has endured both painful failures, exceptional success, and isn't afraid of trying new things. Through perseverance, faith in God, and trust in timing she has grown multiple businesses, while remaining dedicated to being a strong wife and mother. I strive to have her graceful attitude, playful spirit, and understated confidence, as I continue to grow as a businesswoman, leader, and mother.

What advice would you give your 16-year-old self?
Don't fall in love with yourself as you are. You will be in a constant process of reinventing yourself as you continue to grow. Hold strong to your core values, stay centered in your faith; but let the world around you shape and affect who you become. You may think that you know your path and the best way forward, but you probably don't. Allow yourself to be open to other ideas and opinions, and never lose your ability to experience the joy and surprise that you felt when you were a very small child.

If you could master any new job-related skill, what would it be and why?
I am in the process of broadening my marketing skill set in both coding and graphic design. Thanks to social media, marketing needs to move faster and faster, pushing creative, accurate, and beautiful messages quickly; as well as responding effectively, comprehensively, and efficiently. As such, I can't afford to remain in my strategy and content creation silos. Instead, I need to step out and cross-train so we have multiple team members on staff to effectively display the brand in all mediums.

What's the best book you read this past year and why did you like it?
Capital Gaines: Smart Things I Learned Doing Stupid Stuff shares the story of some of my favorite entrepreneurs' biggest failures, struggles, and stresses and how they turned those into their greatest successes. This book made me feel like there are other people in the world just like me: spread thin with responsibilities to multiple businesses, family expectations, and hunger for faith; but willing to continue to try, get after it, and do everything I can every single day. Maybe I succeed, maybe I fail, but I will always be learning along the way.


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