CRN 2018 Women of the Channel Details

Michele Hayes

Sr. Director, Field & Partner Marketing, Centrify Corporation

Location: Santa Clara, CA


Number of years in current position: 1

Number of years involved with indirect sales: 22

Fun Facts:

Has a female boss (or is top executive at company)
Has a mentor
Has climbed a mountain
Can ride a horse

Biography and Background:
Michele Hayes is a 22-year veteran in the IT industry, having driven successful strategy and program delivery for the field and channel at such technology leaders as SynOptics/Bay Networks, Madge Networks, NetScreen/Juniper, AirMagnet/Fluke, Blue Coat Systems, and Riverbed Technology. During her time at Centrify, she continues to develop impactful go-to-market strategies for partners focused on Mid-market and Enterprise, expand partner knowledge through effective enablement programs, and drive product demand through channel and technology partnerships. A San Jose, CA native, Michele is also an active open water swimmer, having swum from Alcatraz Island, Angel Island, and under the Golden Gate Bridge repeatedly over the past 10 years. In her spare time, she enjoys time with her husband and sons, visiting national parks in their Airstream.

How have you personally helped advance your company's channel business over the past year?
Centrify went through an extensive naming and branding change in Fiscal 2017. For this past year, getting new selling tools and updated messaging and content to our partners has been the primary focus. We have launched monthly partner webinars and newsletters to keep partners up to date on product releases, pipeline impacting programs, and marketing activities. In addition, we have more than doubled our investment in channel enablement and engagement activities and will continue to find creative ways to educate our partner selling teams.

What are your goals for your company's channel business over the next year?
Centrify strives to be the leader in Zero Trust Security by delivering Next-Gen Access that seamlessly converges Identity-as-a Service (IDaaS), enterprise mobility management (EMM) and privileged access management (PAM), and transforms security to go on the offense and stop the breach. To do this, we will be investing more resources and marketing dollars to educate our channel partners and their selling teams on the power of Zero Trust Security. We will continue to develop key content that will enable them to engage target customers and create new, larger opportunities. We are also hosting our first partner conference this year.

What honors, awards, or commendations have you won over the past year?
For this past year, the only award was on the personal side. It was for me and my husband together. We performed an Argentine Tango / Rumba dance in our first ballroom showcase and were awarded a silver medal. :)

Outside of your family, please name a woman you admire and why:
Kate Hutchison was a former CMO and mentor of mine that has continued to blaze trails at well known firms in the IT industry. What I admire most about Kate is her commitment and passion for driving change and making a positive impact out of that change, despite naysayers and roadblocks. One of my favorite quotes from her is "NO doesn't mean NO, it just means I haven't gotten you to YES yet!" Through her mentoring, she has made me a better listener, strategist, leader, and coach.

What advice would you give your 16-year-old self?
1. Chill out! You don't need to always be the one to find a fix for every situation. Rely on your won't have all the answers all the time...and you don't need to. 2. Treat people with dignity and respect at all times, even if you don't think they deserve it. 3. Humility goes a long way - don't be afraid to laugh at yourself

If you could master any new job-related skill, what would it be and why?
I would love to master pivot tables with trend analysis. While I work with an amazing operations team that creates dashboards and templates, I could be much more efficient in running my "on the fly" metrics analysis instead of drudging through SFDC extracted excel spreadsheets.

What's the best book you read this past year and why did you like it?
Based on the recommendation of my CMO, I'm reading Ready Player One...I enjoy action packed SciFi with twists on the future. This one from the lens of virtual reality. I hope Steven Spielberg will do the book justice with the new movie.

Unedited Content Provided By Participants