CRN 2017 Women of the Channel Details

One of our "Up and Comers"

Stephanie Barton

Senior Partner Marketing Manager, Concerto Cloud Services

Location: Tampa, FL


Number of years in current position: 1

Number of years involved with indirect sales: 11

Twitter Handle: @stephb_cloud

Fun Facts:

Has a female boss
Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand

Biography and Background:
A problem solver with a passion for figuring out complex business scenarios, Stephanie accepts virtually any challenge tossed her way. Since 2008, Stephanie has worked with recurring revenue streams, subscription models and cloud services. Stephanie's role at Concerto Cloud Services takes this experience to help channel partners, vendors and distributors transform their business models to include cloud solutions and services. She drives strategic innovation and growth for the company's maturing partner program. She has worn many hats throughout her channel career, including selling cloud, educating internal sellers on the benefits of monthly recurring revenue, creating cloud enablement programs, and working with executive teams on their cloud strategies. Prior to Concerto, Stephanie spent ten years at Tech Data working closely with both sales and executives to develop partner enablement strategies around Microsoft cloud and a variety of other cloud vendors. She also created a tiered enablement program for partners, which focused on transforming and ultimately growing their cloud business in the channel. One of her more impactful contributions during her tenure was bringing the Tier2 Microsoft CSP model to market for Tech Data, which was adopted throughout the Americas and Europe, and included robust services and support model.

How have you personally helped advance your company's channel business over the past year?
Over the past year, Stephanie's focus has been on developing a robust partner journey, including onboarding, readiness and growth pillars key to theroc success of its partners. As a results-oriented partner enablement and marketing leader, Stephanie doesn't stop until the job is done right. She has been working diligently to develop assets, programs, campaigns and educational components to enable Concerto's channel partners with a customized journey and the tools to be successful in selling cloud. Additionally, these key assets are housed on Concerto Cloud Services newly remodeled partner portal, which includes playbooks, an educational hub, a space for Concerto to collaborate securely and directly with partners, fully envisioned and led by Stephanie's efforts in Q4 of 2016. In addition to the partner journey, updated portal, she focused on the growth of new partners to the Concerto ecosystem, contributing to a phenomenal double-digit percentage increase in the partner base.

What are your goals for your company's channel business over the next year?
Stephanie is focused on enabling revenue growth of partners and helping them define their own cloud strategy. Cloud is constantly evolving and so must Concerto's through partner approach. The ultimate goal is to enable our partners to become trusted advisors for their customers whether through promoting their own solutions in the Concerto cloud or via the management of a hybrid and multi-cloud approach. Helping drive adoption to multiple workloads in the cloud promises opportunity and the program, tools, marketing strategies Stephanie is focused on in FY17 will aid our partners in this.

What honors, awards or commendations have you won over the past year?
Stephanie was nominated and recognized as one of the Top 100 people you do not know but should, in 2016 by CRN. This was awarded due to her work with channel partners in ensuring their first cloud transaction with Concerto is a success. She's also leading strategic innovation and growth for the company's partner program and is always on the lookout for new revenue opportunities for solution providers.

Outside of your family, please name a woman you admire and why:
Quite honestly, there is not one woman I admire, but many. I admire women who lift each other up, support one another, help foster ideas and become not only mentors to one another, but sponsors. I work with many women on my team who fit this description and so much more. If the business world were full of people like the women I have on my team at Concerto, more would thrive and advance in the field of technology.

What advice would you give to young women who want to begin careers in technology?
The field of technology is exciting, challenging, and always in demand. Whether you want to be a front-end designer, back end coder, love working with people and delve into sales and marketing, or have the ambition to be an executive defining strategies, there is something for everyone. If you are in college, do an internship and equally important, get a mentor and a sponsor. A mentor is great because they can guide you, but through interning, a sponsor will raise their hand and help promote your brand. Lastly, never be afraid to speak up, ask questions and volunteer for projects.

If you could be any movie character for one day in real life, who would you be and why?
I remember watching Raiders of the Lost Ark as a girl and thinking how bold, daring and beautiful Marion Ravenwood's character was. She possessed ambition, depth, intelligence and had this unwavering strength. She was a woman brave enough to face men without fear, and strong enough to endure the hard work it took to get ahead in life. I knew I wanted to be that kind of woman, independent, strong, hard working with depth and humor to boot.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I fully embrace local culture when traveling, including living amongst local people, shopping in markets and cooking and dining on local cuisine. I love the hustle and bustle of a large city, but there is a peaceful and serene quality to the smaller less populated cities. I would love to visit Western Europe and specifically Bruges in the summer. My dream day would be to make Sirop de Liege with fresh berries for breakfast, eat mussels at a small independent owned cafe and just wander the streets admiring the architecture and making room for delicious Belgian chocolate in the evening.

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