Biography and Background:
As Vice President of Marketing for BCN, Jeanne Duca is responsible for the ongoing development and nurturing of the BCN brand. Her role includes the development and execution of programs designed to drive an increase in BCN awareness and recognition. Duca joined BCN in 2016 and brings a wealth of marketing experience and a deep understanding of the channel honed over more than 15 years. Before joining BCN, Duca led the Channel Marketing team at XO Communications where she played a key role in the development of the channel go-to-market strategy. Prior to XO, Duca was AVP of Marketing for TNCI and participated in the development and delivery of innovative channel programs. Previously, as Principal of Duca & Associates, she consulted with high technology firms to drive brand awareness and marketing strategy over a 10-year period. Duca holds a B.S. in Advertising from the Newhouse School of Public Communications at Syracuse University.
How have you personally helped advance your company's channel business over the past year?
Building the BCN Marketing and Brand strategy from the ground up over the last 12 months has resulted in dramatic increases in awareness within the channel partner community. A focus on clear and consistent delivery of the BCN story across myriad medium has created a momentum for BCN Sales Directors and our channel partners, enabling them to drive opportunity in a wide variety of vertical markets. Through longstanding relationships with channel leaders, honed over the last 15 years, I have been uniquely positioned to foster new levels of communication and engagement with BCN master agents and their sales partners. A deep knowledge of the channel and the power of relationships has been a critical element in the sales enablement programs developed in the last 12 months.
What are your goals for your company's channel business over the next year?
At BCN, we are 100% channel focused, and as such our success is based upon our ability to continue to drive awareness for the BCN brand and the value we deliver to our partners and ultimately our customers. Over the next year I will be focused on the development of strategic programs that broaden our reach into the sales partner communities of our master agents, while driving average deal size higher based on the success we are seeing today in large multi-location, multi-carrier, multi-service opportunities
Outside of your family, please name a woman you admire and why:
The woman I most admire is a co-worker from my tenure at XO Communications, Alethea Peyrin. Currently a Channel Sales Director at XO, A Verizon Company, Alethea has a unique mix of business acumen and emotional intelligence that enables her to build confidence in those around her while subtly driving consensus toward the achievement of key goals. Analytical, yet down-to-earth - she always sees the business landscape clearly and expertly navigates the way to success for her team. Working side by side with her on the XO Channel Leadership Team was then and continues now, to be an inspiration.
What advice would you give to young women who want to begin careers in technology?
I believe that good business advice transcends industry. My recommendations for women in technology are focused on defining oneself as a true professional. Find your unique value and stay focused on delivering that in every interaction. In essence design, build, and live your own business brand. Truly embrace the teams of which you are a member and take every opportunity to lead by example. Be consistent in your approach, your behavior, and your interactions. Strive to exude confidence and inspire confidence.
If you could be any movie character for one day in real life, who would you be and why?
I would be the heroine in the movie, Under The Tuscan Sun. First, the beautiful locale and freedom of finding and refurbishing that wonderful villa, the warmth and engagement with those around her and the cooking! Ahhh, the cooking. A passion of mine and one that enabled the heroine to truly become part of her new environment.
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would visit one of many cities in the Tuscany region of Italy. The simplicity of the landscape and the way of life that is wrapped around nature. To be embedded in a small village environment, to shop and dine in local establishments, to cook with local, fresh ingredients would be divine.
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