CRN 2017 Women of the Channel Details

Biography and Background:
In the course of her career, Mazzucca-Arthur eaded two successful IPOs, was an integral part and integration committee chair for five significant technology mergers and acquisitions, and has enabled the international expansion efforts for several start-ups and established ISVs. Her no non-sense approach and proven sales and marketing techniques, have positioned her as a much sought after executive by CEO's looking to radically change their go-to-market strategy or growth plans. Marcella insists on the promotion of channel into an organization and ensuring that the program that supports them is based on measurable and attainable revenue. Best when developing a results driven growth plan that will sometimes disrupts, yet elevate market awareness - Marcella believes that your channel ecosystem is only as strong as the program supporting them. Named to the Channel Resellers News (CRN) Magazine's Women of Channel list several times, Marcella strives to deliver a proper mix of sales and marketing services that leverage the channel and partner communities.

How have you personally helped advance your company's channel business over the past year?
Ensuring that your channel is contributing to your business is a difficult undertaking in todays complex and competitive landscape. However, by maintaining a direct line of communication that is established on the very fundamental "relationship" that you have with your partner is my number one principal when it comes to channel. Channel partners need to know you have them - that you are there to support them and the only way to ensure this is by making sure you partner program drives KPIs around that very relationship. Targeted conversations, training, co-selling days are all critical aspects of a working push pull channel structure and program. Advancing our existing program meant looking at the last 10 years and understanding what's worked and what hasn't worked - and why? Our new program will not only evolve our channel from a support to them perspective, but it will also ensure we continuously gain market share and more partners that are supportive of our technology and leadership in the migration space.

What are your goals for your company's channel business over the next year?
Our primary goal is to launch our enhanced multi-tiered program the global Microsoft partner ecosystem and drive more uptake of our migrations offering within their services portfolio. We want to ensure that partners still have the direct access to our one of kind support - while enabling them via on-demand partner resources which will troubleshoot common issues, settings and problems one may run into even with the most complex of migrations.

What honors, awards or commendations have you won over the past year?
I have been consistently named to the CRN Channel Women list over the past 6 plus years, in addition to this I have been names as a Channel Change Agent by Trend Emergent, and most recently was invited as a VIP to the IAMCP Women in Technology luncheon held during Microsoft WPC. Sitting next to and wearing this VIP badge of honor absolutely endorsed my continued commitment to women and our growth in the technology sector.

Outside of your family, please name a woman you admire and why:
Veronica Michelle Bachelet Jeria: As a young girl I was forced to leave Chile, South America, were we lived at the time due to a coup. At the time my father was estranged fighting against a new militant force and only my other had the ability to safely get us out of the country. However, because she was female and "only" the mother - it took her years to enable this to happen and through those years we suffered greatly. In 2006, Veronica Michelle Bachelet Jeria became the first woman president of Chile. I will always look up to her.

What advice would you give to young women who want to begin careers in technology?
There are so many life lesssons I have learned over the years, many are leassons that women and men could both takaway - but there is one that is routinely pushed onto women. My advise is that no matter the debate, issue or battle - take the emotion out. Step back, breath, count to ten and allow yourself to think clearly. I say this not because I think emotion is prohibitive in the workplace, but because its expected that we will get emotional. So my advice - take the emotion out of it, then state your claim.

If you could be any movie character for one day in real life, who would you be and why?
I recently watched the movie Lion, and I was so completely moved by the plight of the mother, Sue Brierley. Fighting to adopt a child and give him everything and then finding out that he did not feel whole until he found his birth mother. She handled everything with such grace, aptitude and love - she boomed with love. I would be want to be Sue Brierley for one day because she could teach me so much about the power of goodness.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would visit McLeod Gang which is a support of Dharamshala in India and the residence of his Holiness, The Dalai Lama. I would want to have tea and pray with him, find the peace that only those whom have come in contact with him have found. Spending time in his presence and this vast population of Tibetans and their culture is on my bucket list as I believe it will provide a sense of completeness in my life I have searched for, for years - one that can not be accomplished with professional or business accolades.

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