CRN 2017 Women of the Channel Details

One of our "Power 100 Vendors"

Carrie Maslen

Vice President of Strategy and Operations, Samsung Electronics America

Location: Ridgefield Park, NJ


Number of years in current position: 1.5

Number of years involved with indirect sales: 30

Twitter Handle: @carriemaslen

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has written a book
Had a lemonade stand

Biography and Background:
Carrie Maslen is Vice President of Strategy and Operations at Samsung. She joined Samsung in 2015 to improve the experience of customers, partners, and employees in the US. Her responsibilities include building and implementing programs and offerings that enable customers to use Samsung solutions to transform, compete, and grow. Prior to joining Samsung, Carrie worked as a Global VP at SAP. She worked at the Hewlett Packard Company for more than 20 years and spent five years consulting independently for start-ups, channel partners and not-for-profit organizations. She was an adjunct professor at the University of Maryland's Robert H. Smith School of Business and a guest lecturer at the University of Chicago's Graduate School of Business. The Channel Company recognized her as one of the '100 Most Powerful Women of the Channel' in 2011, 2013, 2014, 2015, and 2016. Carrie holds a bachelor's degree in Mechanical Engineering from The Catholic University of America, where she serves on the Executive Development Board for the School of Engineering.

How have you personally helped advance your company's channel business over the past year?
Carrie is responsible for delivering programs and solutions to partners in the US. She has delivered enablement, operational improvements (e.g. special pricing), and marketing resources to help channel partners add more value, simplify their interactions, and improve their top and bottom lines.

What are your goals for your company's channel business over the next year?
We are constantly investing in programs and resources to help channel partners succeed. This year, we are adding new enablement content to ensure that partners can effectively identify how they can meet customer needs. We are introducing marketing assets to empower partners to drive demand and engage more customers. We are launching a mobile solutions provider program. And we are introducing more products to increase the total addressable market for our partners and offer them more exciting solutions.

Outside of your family, please name a woman you admire and why:
Harriett Tubman is a great example of a woman who lived her values with courage and conviction. She not only freed herself from slavery - she also risked her own life on countless occasions to lead over 70 others to freedom. And, later in life, she continued to care for others by running a home for the elderly. While small in stature, her impact was huge.

What advice would you give to young women who want to begin careers in technology?
Technology is a fast-moving industry that will challenge you every day to use all of your skills and talents. For young women wanting to break into the industry - or any other career - I would advise them to be an active participant. Before meeting with a client, read the letter from the president in their annual report. Search the internet for recent developments about the company. Know what their key interests and investments are. With all of that information, you will have the confidence to ask the right questions and show the value that you uniquely bring.

If you could be any movie character for one day in real life, who would you be and why?
Julie Andrews in The Sound of Music would be fun. Her character possesses resourcefulness, personal growth, resilience, wisdom, and love and how awesome to have her musical talent for a day!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
With all of the business and personal travel that I do, it is hard to believe that I have never been to Paris! I love French culture, language, and food - not to mention the wine - and cannot wait to visit Parisian cafes, museums, and sights.

Unedited Content Provided By Participants