CRN 2017 Women of the Channel Details


Biography and Background:
A marketing visionary, Marie Hattar is Chief Marketing Officer at Ixia. Her goal at Ixia is to cultivate and grow a global team of marketing professionals focused on brand ambassadorship, sales and channel enablement, and thought leadership. Since Marie joined Ixia in 2015, she has been driving Ixia's corporate positioning, messaging and communications to both internal and external audiences. Marie is paving the path for long-term company growth by elevating Ixia's brand and global marketing efforts, including corporate and solutions marketing, field marketing, corporate communications and partner marketing. Marie has more than 20 years of marketing leadership experience spanning the security, routing, switching, telecom and mobility markets. Before joining Ixia, Marie was chief marketing officer at Check Point Software where she reestablished the company as the leading end-to-end security vendor. Prior to that, she was Vice President at Cisco where she led the company's enterprise networking and security portfolio and helped drive the company's leadership in networking. Marie also worked at Nortel Networks, Alteon WebSystems, and Shasta Networks in senior marketing and CTO positions.Marie received a master's degree in Business Administration in Marketing from York University and a Bachelor's degree in Electrical Engineering from the University of Toronto.

How have you personally helped advance your company's channel business over the past year?
Together with my channel team, I help to pave the way for ever-increasing efficiencies and success for partners who are working with Ixia, and for initiatives that expand their product portfolio and help drive new customer opportunities. These include the development of, and ongoing enhancements to Ixia's worldwide Channel Xcelerate Partner Program, which features opportunity registration, fully automated onboarding, partner specializations, and a fast growing array of technical and sales enablement platforms. More importantly, my team has developed and implemented a lead generation program that identifies and nurtures prospective customers through the entire sales qualification process. We create campaigns to run with our partners and ensure they have all assets to jointly execute. We also provide help to them via our partner marketing team. We invest in digital and content marketing, local and national industry events, as well as a variety of advertising venues designed to generate leads for our partners. Since Ixia has adopted a 100% channel sales model for enterprise customers, these highly qualified leads are delivered directly to our over 800 reseller partners around the world.

What are your goals for your company's channel business over the next year?
We understand that the market changes very quickly, and we need to constantly be at the forefront of how those changes are impacting our partners' business, and ultimately their customers' business. We plan to continue evolving Ixia's worldwide Channel Xcelerate Partner Program, while executing innovative and successful methods for generating qualified sales leads through disciplined execution of demand generation programs. We hope to meet or exceed our results in 2016, which reflected a 30% increase in sales leads delivered to partners over 2015.

What honors, awards or commendations have you won over the past year?
The Annual NPG's 2016 IT World Awards recognizes Information Technology products, companies, and people from all over the world. • Gold winner: Marie Hattar, Ixia, for IT Marketing Professional of the Year. The Annual 2016 Customer Sales and Service World Awards recognizes Sales and Service people from all over the world. • Ixia's CMO, Marie Hattar gold winner for Marketing Individual of the Year. The Annual 2016 Women World Awards is a premier awards program that recognizes women in business and the professions from all over the world. • Marie Hattar, Female Innovator of the Year, bronze award winner.

Outside of your family, please name a woman you admire and why:
I greatly admire the Chancellor of Germany - Angela Merkel. What an incredible journey of overcoming adversity and obstacles to achieve great influence and respect. She has a degree in physics and a doctorate in quantum chemistry, and went on to work as a research scientist, as the only woman in the theoretical chemistry section at the East German Academy of Sciences. Following her dreams and innate drive to make a difference, she is now the most powerful woman in the world, and the leader of the country that drives the European economy

What advice would you give to young women who want to begin careers in technology?
Women are underrepresented and need to be brave because they're still trailblazing for others to follow. Business values intelligence, thoughtfulness and courage. Study topics you find challenging, strive to be the best at whatever you do, don't be shy and above all, don't be afraid to fail. Analyze your mistakes and resolve to improve. Seek professional women in the tech industry and connect with them. Social media provides an easy way to identify women in technology areas that may be of interest. Don't be afraid to ask their help.

If you could be any movie character for one day in real life, who would you be and why?
As odd as it may sound, I would pick Deadpool. Deadpool can be a pretty complex character. His heroic deeds are few and far between, but now and then he does something so selfless and touching that you can easily see past the sarcasm. He's also very perceptive, but never takes himself too seriously. He stands up for his beliefs, even if they're not very popular. Not many superheroes have such unwavering, unforgiving convictions. He's not easily intimidated, and most importantly, he's a nerd. He watched the original Star Trek, just like me.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I have always dreamed of visiting Lima in Peru as a gateway to Machu Picchu. Lima is a fascinating city that offers beautiful beachfront areas, great shopping, extraordinary dining and a treasure trove of history. I would especially like to see Machu Picchu's most awe inspiring and famous structures - the Temple of the Sun and the Intihuatana stone, a sculpted granite rock that is believed to have functioned as a solar clock or calendar. Most importantly, I'd love to share this piece of history with my two growing daughters.


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