CRN 2017 Women of the Channel Details


Laura Crone

Vice President, Non-volatile Memory Solutions Group, End User Solutions Marketing, Intel

Location: Folsom, CA

URL: http://www.intel.com

Number of years in current position: 0.1

Number of years involved with indirect sales: 17

Twitter Handle: @lauracrone

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Has completed a marathon
Had a lemonade stand

Biography and Background:
Laura Crone has had an amazing journey, both personally and professionally. Laura's career has spanned over 30 years at Intel with roles in sales, marketing, product strategy, operations, and P&L management. She has held leadership positions in Intel's sales and marketing group, flash and client PC businesses. In the last year, Laura joined Intel's non-volatile memory solutions group, where she now oversees the end user and channel business. Her team is focused on growing the memory and storage business; this means driving preference for Intel® Solid State Drives and building demand in data center, client and embedded market segments. She is an active participant in site committees, supporting Women@Intel Network and Intel's Network of Executive Women. She is also a sought-out mentor for many of Intel's senior employees. Laura raised two kids while working full-time at Intel. They are now in their 20s and entering their careers. She is an avid snow skier, but also enjoys being next to the ocean.

How have you personally helped advance your company's channel business over the past year?
Together with my team, we have driven programs to enable the channel to nurture and grow new innovative solutions through our channel customers. Many technology innovators start in the channel. We strive to partner with these innovators to provide technical support, early access to samples that enable them to create and disrupt markets and grow successful businesses. Examples of this include high-end gaming and enthusiast segment, cloud service providers and storage innovators.

What are your goals for your company's channel business over the next year?
The amount of data that a user, car and factory generates is growing exponentially! Storage and memory are key accelerants to this growth, ensuring data is accessible and useful. This year will be one of expanding the boundaries and awareness of Intel's newest technologies -- Intel® Optane™ technology and 3D NAND. We will build momentum for these solutions in the data center, client PC and embedded market segments in and with the channel.

What honors, awards or commendations have you won over the past year?
2016 Stanford Leadership Executive Program: Attendees were nominated by senior Intel executives, and represent less than one percent of Intel population and top 12 percent of Intel vice presidents. This was a six-month program of on-campus lectures and learning as well as a group project as a final assignment. 2016 Global Diversity & Inclusion Achievement Award, Business Group of the Year: Awarded to Intel's client computing group's diversity playbook for diversity in business strategy. 2016 Power 100: Women of the Channel Award. This program recognizes top female executives who have successfully demonstrated expertise and ability to grow their channel businesses.

Outside of your family, please name a woman you admire and why:
Michelle Obama is someone that I admire, because of her perfect balance of grace, wisdom and humor. She exhibits determination in everything that she does. For example, her "Let's Move" initiative. One of her inspiring quotes, resonates with me personally and professionally: "...always stay true to yourself and never let what somebody else says distract you from your goals. And so when I hear about negative and false attacks, I really don't invest any energy in them, because I know who I am." She brought a new energy to the White House and the promotion of women empowerment.

What advice would you give to young women who want to begin careers in technology?
I will share the advice that I give my daughters. Whether you are beginning a career in technology or not, it is important to work hard and give more than expected. If you have bandwidth, take initiative to ask for more to do. Be committed to learning, be curious and use all resources available including colleagues and the internet. Build a strong network - everyone you meet becomes a part of your network. Invest in your network for coaching, support and friendship. Always be respectful of your colleagues. You don't need to agree with everything, but express your opinions respectfully.

If you could be any movie character for one day in real life, who would you be and why?
I would like to be Dr. Elizabeth McCord from Madam Secretary. She is clever in how she juggles family and global politics. I love how she skip the day-to-day inter-office politics and get down to business. She is passionate about helping people, whether it is a soldier, refugee or stranded civilians. This level of problem solving would be rewarding, as would be being the President's right-hand person.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would like to visit Siem Reap in Cambodia. The relaxed culture would provide an escape to my busy, high-tech lifestyle. The history, architecture and way of life are reasons that draw my interest to this city. I would like to explore Siem Reap's many ancient temples - Angkor Wat and Bayon Temple - and sacred sites. Given I am a foodie, I would like to try Khmer Cuisine which is a fusion of different, nearby Asia countries.


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