CRN 2017 Women of the Channel Details

Jennifer Caria

Senior Director, Global Marketing, Sungard Availability Services

Location: Wayne, PA


Number of years in current position: 0.5

Number of years involved with indirect sales: 20

Twitter Handle: @JenniferCaria

Fun Facts:

Is fluent in another language
Enjoys public speaking
Has an advanced degree
Has an MBA
Is a mentor
Has a personal mantra
Can ride a motorcycle
Has written a book
Had a lemonade stand

Biography and Background:
I'm an experienced marketing executive with a proven and award-winning track record of delivering results for mission-critical corporate initiatives, within complex, hyper-growth, and global environments. I leverage core marketing understanding and execution capabilities, alongside strategic and operational business expertise, to deploy highly effective campaigns. My favorite aspect of my work is to be a champion at team and project mentoring/facilitation. I'm currently at Sungard AS as a Senior Director, Global Marketing. My diverse role has me managing point over global partner marketing; sales and solution enablement and intermediary marketing; competitive intelligence; and client satisfaction programs. There's a synergy across these areas in arming sales and partner communities with assets and campaigns to succeed. Prior to joining Sungard AS in November 2016, I was with PricewaterhouseCoopers, leading strategic partner marketing as a Director in the firm, with my teams focused on Google, Salesforce, Oracle, SAP, HPE, Microsoft, Workday, Adobe and more. Before that, I was engaged with Qlik for 6 years, overseeing Americas partner marketing among other functional responsibilities, and prior to that with BearingPoint for nearly a dozen years, and led among other areas the global SAP marketing relationship. St. Joseph's University, MBA George Washington University, BA

How have you personally helped advance your company's channel business over the past year?
As a relatively new employee to the team, I've brought a fresh collaborative and strategic senior voice to the planning table. We've focused our partner and channel marketing plan on an ROI and enablement outcome structure. We've ascertained the right set of key partners with whom to align marketing resource and activity to drive pipeline and increase enablement of brand and awareness. Focus is key. Marketing plans must support business strategy. The team is poised for 2017 success with an understanding of not just how marketing will deliver, but why they are delivering it. Alongside this, I assess the other elements of my overall plan for continuity to the technology message. From solution and sales enablement, to competitive intelligence, to assessing our client satisfaction levels, the goal is to integrate these elements in a comprehensive way to leverage and maximize success. I've taken measures to bring this new team together as one and created moments of stronger introduction, collaboration and communication. It's early days but there's an air of excitement and engagement as we all look forward.

What are your goals for your company's channel business over the next year?
While I can't specify specific goals in this format, I can outline that the marketing function of the channel business focuses on demand driven ROI outcomes alongside measured content enablement support. The combined goal of driving demand and awareness within our ecosystem will be achieved with the collaborative team laser focused on execution. Net net, our goal is to support our clients around the globe to understand their unique business needs and provide production and recovery services tailored to help them achieve their desired business outcome. In our partner marketing efforts, we bring to light our technology value proposition.

What honors, awards or commendations have you won over the past year?
In my prior company, I received spot awards in the last year for performance in setting plan quickly and collaborating across teams, and for bringing my skillset in marketing automation to a task team reviewing a tool implementation in a complex environment. More importantly, I was able to give similar awards to my own team members who were doing great work in their area. That to me makes me happier than receiving one myself.

Outside of your family, please name a woman you admire and why:
Growing up I read the entire Little House on the Prairie series, three times over. Laura Ingalls Wilder was admirable for her drive to become an educator and her overall zest for life. The early pioneer and settler family experiences would daunt anyone used to today's conveniences. The resourcefulness of earlier generations, their lack of complaint, and their appreciation of simple happiness - like receiving a single orange as a Christmas stocking present- are lessons learned. To this day I enjoy reading historically based fiction and I turned these same books over to my own child not long ago.

What advice would you give to young women who want to begin careers in technology?
The advice I give to young women who want to begin careers in technology is to be brave and fearless. Don't preconceive there are any boundaries. Just get out there, insert yourself and be willing to learn. I have a young daughter who excels in all things STEM and my mantra to her is Show them your smarts. I apply that here. Technology careers are fast moving, and constantly changing, which sustains life long career interest. Never a moment for boredom, and a good degree of flexibility, you can reinvent yourself over and again and achieve high overall career satisfaction.

If you could be any movie character for one day in real life, who would you be and why?
Oh, this is a good question. We're big fans of family musicals in my home and can watch the same one over and again. Perhaps Dorothy in the Wizard of Oz. She had great adventures near and far, met outstanding characters along the way, used her combination of charm and brain power to figure things out, felt great love in her life...and yeah, had gorgeous ruby red slippers too. Hey, that actually sounds like my life.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I'd enjoy a trip to Prague, to explore my family ancestry. My father's family is a mix from this region of the world and my childhood was steeped in traditions, especially at the holidays and surrounding family meals. My great grandmother never even spoke English. To be honest, I'll travel to any city I've never been. Travel is a big part of my business and personal life. I plan the next vacation when I'm still on one. My explorations have taken me to many of the US national parks, over ten countries, and I've lived at times in Italy.

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