One of our "Power 100 Vendors"
Biography and Background:
Kristi Houssiere serves as FireEye's Sr. Director of Americas and Global Alliance Marketing, with responsibility for the company's marketing initiative and strategies for all direct and indirect routes to market, including alliance and distribution partners. She is a high energy leader, laser focused on results, with over twenty years of channel, sales, marketing and management experience in the technology industry. Kristi has built high-performance sales and marketing teams that scale globally to exceed expectations. Under her leadership, her team at FireEye is responsible for creating and executing strategic field and partner led, lead generation marketing campaigns and events, delivering high valued partner communications, and collaborating on sales marketing programs that drive mutual growth and profitability with our partners globally. Her core strengths are in leading and managing teams through change and hyper growth. Passionate about building strategic GTM plans, high impact programs yielding in partner engagement, profitability and sales growth while balancing operation alignment and efficiency is what she does best. Prior to joining FireEye, Kristi served as the Worldwide Director Channel Programs and Marketing for Guidance Software, and has held several Channel and Sales leadership roles at Websense, McAfee, Foundstone and at various leading reseller and distribution companies
How have you personally helped advance your company's channel business over the past year?
Aligned marketing functions under one, united team to drive strategic planning and execution among the Field Marketing, Partner Marketing, and Alliance Marketing and Marketing Operations team. Resulting in streamlined marketing processes, easier access and better support and resource coverage for our partners and deeper alignment and engagement at the field level between our sales teams and partners. The FireEye Marketing Team, hosted our annual FireEye Global Partner Conference and Sales Kick off in January called Momentum. We were pleased to share three exciting days of learning sessions, Sales blue print workshops, networking activities and social events with over 400 FireEye partners and sponsors. Drove our Channel First motto by helping to deliver product positioned and priced for the Channel, supported by established rules of engagement around our named account sales policy and optimized sales coverage in the field.
What are your goals for your company's channel business over the next year?
Accelerate mutual growth and profitability- win with Partners! _ Help you build our FUEL Partner's FireEye practice. _ Implement strategies, programs, processes consistently. _ Partner with integrity and respect for our partners value add and expertise.
What honors, awards or commendations have you won over the past year?
I've been told I was the "Worlds Best Mom"... by my kids.
Outside of your family, please name a woman you admire and why:
Oh there are so many right now I would have to say- Suzy Welch. Suzy Welch is graduate from Harvard University and a noted business journalist, TV commentator, and public speaker. She author of the New York Times bestseller 10-10-10: A Life Transforming Idea, a guide to values-driven decision making and the co- author of The Real Life MBA and Winning. Over the last several years she's written inspiring articles about work-life balance, career management, and other cultural issues for publications ranging from O, The Oprah Magazine to The Wall Street Journal.
What advice would you give to young women who want to begin careers in technology?
Be confident in yourself to take more risks early on, even if it means you might stumble and skin your knees. I've found that sometimes I learn more from an occasional stumble. Ask for the big assignment, make that big move if it means more opportunity for growth and learning. As they say, every shot not taken is a missed one; in reality every risk I did take ultimately led to personal and professional development. Know that, in the end, it really does- "all work out" and the journey is sometimes the best part! Be bold, be confident, take risks.
If you could be any movie character for one day in real life, who would you be and why?
I wanted to say Uma Thurman as Beatix Kiddo in "Kill Bill" or Rooney Mara as Lisbeth Salander in "The Girl with the Dragon Tatto", because they are bad ass, smart, clever women- but their violent, sociopathic nature might leave me nauseous if even for one day. Therefore I went a completely different route with Jennifer Lawrence as Katniss Everdeen in "The Hunger Games", she is an intelligent, diligent empowered female who sets a strong example for her peers, who is brave, loyal, cleaver, scrappy and a hard working survivor- even when the odds are not in her favor!
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Yachting Darwin style off the coast of South America- on the Galapagos Islands at the eco digs: the Galapagos Safari Camp and I'd combine my trip with a cruise on the Grand Odyssey yacht. Why? To see playful sea lions, blue-footed boobies, giant tortoises, orcas, penguins, and iguanas, not to mention beautiful beaches and a Technicolor array of birds not found anywhere else.
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