CRN 2017 Women of the Channel Details

One of our "Power 100 Vendors"

Leslie Vitrano

Director, Marketing Global Strategy, APC by Schneider Electric

Location: West Kingston, RI


Number of years in current position: 1

Number of years involved with indirect sales: 3

Twitter Handle: @VitranoLeslie

Fun Facts:

Has a female boss
Enjoys public speaking
Has a mentor
Is a mentor
Has a personal mantra
Can ride a motorcycle
Always wanted to be an Olympian

Biography and Background:
Leslie joined Schneider Electric in 2009 as the Senior Communications Manager of the North American IT Business, moving on to the North American Director of Marketing Transformation and Integration in 2013. Following that, she led the channel marketing and partner program strategy for APC by Schneider Electric in North America for 2 years. Today, in the role as Director, Marketing Global Strategy, Leslie is responsible for creating the marketing strategy for APC by Schneider Electric globally to increase demand generation and brand preference for both end-users and channel partners. Additionally, Leslie contributes to the overall business strategy through deep customer insight, global management and animation of the APC brand. Recently, Leslie was named one of CRN's Power 100 list for 2016 Women of the Channel. She has received additional recognition including 2015 Women of the Channel and CRN's 2014 list of "People you don't know but should" in the channel.

How have you personally helped advance your company's channel business over the past year?
In my previous role as Director of Channel Marketing & Communications, I helped launch the research and work streams which resulted in our implementation of the Managed Services Program. By leading the creation and launch of the MSP program, this enabled our partners to capture additional opportunities and recurring revenue streams within new or existing customers. This lead to the enrollment of new channel partners for APC while also improving our relevance with our existing partners.

What are your goals for your company's channel business over the next year?
As a vendor, it's our responsibility to ensure we are providing our partners with relevance and engaging marketing resources, tools and content to drive their business. So for 2017, my main focus is to develop and deliver best-in-class marketing campaigns that can not only be leveraged by our internal teams to reach our IT Channel; but more importantly, these campaigns must enable partners to drive demand and marketing plans to their end-user/ customers.

What honors, awards or commendations have you won over the past year?
CRN's Power 100 list for 2016 Women of the Channel 2015 CRN Women of the Channel 2014 CRN's list of "People you don't know but should" in the channel

Outside of your family, please name a woman you admire and why:
One of my favorite mantras is "Well behaved women rarely make history!" So my list of admiral women is diverse and too long to name one. From female political leaders who have led change for the better. To female journalists who have openly expressed the opinions of those without a voice. To female comedians who have leveraged humor to drive awareness about social issues and simply call people out! And even local, unsung female heroes who just make my local community better each and every day. All of them are admirable and share commonalities. They are strong, poised and progressive.

What advice would you give to young women who want to begin careers in technology?
Create and own your brand! Remember your brand is created and defined by everything you do. What you say, how you carry yourself, how you treat people in various situations, how you respond, how you collaborate, etcall of these actions make a statement to your professional network about who you are and what you stand for. So make sure you have a brand, you're the one controlling and owning it.

If you could be any movie character for one day in real life, who would you be and why?
My first response is simply "anything with Julia Roberts!" Her class, skill and grace is timeless so I would love to switch with her for a day for any role. But if I have to select a specific role, Pretty Woman would be too obvious. So I would choose Erin Brockovich. Based on a true story, her role shows how a small town girl can make big things happen for her community by leveraging her strength, tenacity and wit. It's not glamorous but it's real and rewarding.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Sydney, Australia! Australia has always been on my bucket list and I have not had the chance to travel there personally or professionally.

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