CRN 2017 Women of the Channel Details

Willa Flemate

Associate Vice President, Sales, SYNNEX Corporation

Location: Fremont, CA


Number of years in current position: 9

Number of years involved with indirect sales: 20

Fun Facts:

Has a female boss
Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
Flemate began her career in entry level sales at SYNNEX Corporation after attending California State University. She built her business creating programs to secure long-term partnerships. During two decades with the company, she has enjoyed managing a sales teams, interacting with partners and creating solutions that are mutually beneficial to SYNNEX suppliers and integrators. In an ever-changing market, Flemate believes finding the right customers to complement SYNNEX' offerings has been an instrumental part of her success and career growth to her current position as Associate Vice President of Sales.

How have you personally helped advance your company's channel business over the past year?
Flemate secured a partnership with a new vendor that has historically sold direct. She offered a unique program to direct the sales through the channel. Her team was aligned with customers that provided purpose-built appliances and emerging storage solutions, which complemented the new vendor's offerings. With such initiatives, Flemate has strengthened services to drive growth within the system integrator community.

What are your goals for your company's channel business over the next year?
We aim to expand our service offerings and partner with solution providers in different markets. Targeted growth areas in 2017 are security and surveillance, IoT and purpose-built solutions around Software-as-a-Service. My team and I will develop strategies around each growth area and implement steps to execute.

What honors, awards or commendations have you won over the past year?
I received a 20 Year Service Award from SYNNEX. Time flies when you are having fun; business is always changing and my responsibilities continue to grow as my team and I create the tools to succeed.

Outside of your family, please name a woman you admire and why:
Carla Harris of Morgan Stanley. I have attended several events where I listened to her powerful presentation. She has helped me put a few of my experiences into perspective. I agree with her "collegial" approach to business, and it works!

What advice would you give to young women who want to begin careers in technology?
Think outside the box, embrace change and stay ahead of curve. The market is always evolving and you need to be creative to be successful. It is very important to communicate your ideas and share information with your team and management. You want everyone to understand your vision and can help you reach your goals. In sales, people want to partner with people they enjoy working with. You have to develop a relationship and add value to your customers and then you are always given an opportunity to win the business.

If you could be any movie character for one day in real life, who would you be and why?
I would like to be "The Martian" and live in space for a day. I am a people person, so I could only handle being by myself in space for a short period of time, but I would love the opportunity to travel the world and visit the Mars and the moon.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
The Galapagos Islands, which is not a city, but a chain of islands off the coast of Ecuador. I would like the opportunity to see all the wildlife and explore the beauty of each island.

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