CRN 2017 Women of the Channel Details

One of our "Power 100 Vendors"

Jenn Martin

Vice President, Global Sales, BitTitan

Location: Kirkland, WA


Number of years in current position: 2

Number of years involved with indirect sales: 3

Twitter Handle: @jennmartin0707

Fun Facts:

Is fluent in another language
Enjoys public speaking
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand

Biography and Background:
Jenn Martin is vice president of global sales at BitTitan, where she is responsible for the global direct and channel sales teams, account management teams, and partner relationships. Prior to her promotion, she served as BitTitan's director of sales for 15 months. Under Martin's leadership, BitTitan sales more than doubled year-over-year, the sales team grew by more than 400 percent and the company successfully launched 10 new products to the global partner community. Previously, Martin served as director of digital sales for Bonneville Media, where she formed a new business unit focused on non-traditional revenue streams and monetization of digital assets.

How have you personally helped advance your company's channel business over the past year?
One of my most significant accomplishments over the past year was driving BitTitan's transformation from a combined direct and channel sales model to a 100 percent channel-focused model. By focusing this market, my team and I were able to specifically tailor our products and services for the channel, providing partners with managed services, as well as migration solutions. We are now enabling the channel to be profitable in the cloud and enhance their service offerings to build recurring revenue through our MSPComplete platform. Additionally, I also helped expand our relationships with major distributors, including Ingram Micro, SYNNEX, and Tech Data, in key regions across the globe, which helped BitTitan reach nearly 10,000 channel partners in 2016 - more than double the previous year.

What are your goals for your company's channel business over the next year?
I want to continue building our global partner base, improve partner profitability in the cloud, increase the amount of recurring revenue going through partners, and accelerate the adoption of our next-gen MSPComplete platform (to be released in April), which combines the power of business process automation, turnkey managed services and IP protection.

What honors, awards or commendations have you won over the past year?
CRN 2017 Channel Chief

Outside of your family, please name a woman you admire and why:
Diane Bryant. Now Intel's executive vice president, Diane started as a junior electrical engineer at the company over 30 years ago. It was very much a man's world, and at many tech companies today, the upper echelons remain male-dominated. Diane was (and is) a pioneer to be commended and admired by all women. At Fortune's Most Powerful Women conference last year, she said something that really resonated with me: "It doesn't help to be on the outside of the circle. You're never going to have an impact if you're on the outside. Somehow you have to get to the inside."

What advice would you give to young women who want to begin careers in technology?
Be fearless. Don't be afraid to take risks. Be intellectually inquisitive. Find something your passionate about and run with it. Never apologize.

If you could be any movie character for one day in real life, who would you be and why?
I recently saw "Arrival," and I think I would enjoy being Amy Adam's character, Louise Banks. An expert professor and linguistic savant who has the distinct pleasure of being recruited by the Department of Defense to interpret the language of visiting aliens? Add in flaming red hair and a theoretical physicist paramour who looks like Jeremy Renner? Yes, I would definitely enjoy that day.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would love to go somewhere in Southeast Asia. Cambodia, Vietnam, Laos, Thailand - I would visit them all if I could. Every chance I get, I'm outdoors; hiking, biking, camping, climbingI do it all. The Pacific Northwest is beautiful, but the idea of biking my way across the Indochina Peninsula with a backpack and a camera sounds like heaven. I'd use the "all expenses paid" offer on the airfare.

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