CRN 2017 Women of the Channel Details

Katie Riley

Director, Business Development & Marketing, ASI System Integration, Inc.

Location: New York, NY


Number of years in current position: 13

Number of years involved with indirect sales: 15

Twitter Handle: @musicbubble78

Fun Facts:

Is fluent in another language
Enjoys public speaking
Has worked for a solution provider organization
Is a mentor
Loves Spotify
Can ride a motorcycle
Has written a book

Biography and Background:
Kathleen Riley graduated Phi Beta Kappa from Rutgers College, with majors in both Spanish and Communications and a minor in Italian. She is an ITSM Certified Professional and fluent in three languages. Katie is the Director of Business Development & Marketing at ASI. Her leadership includes management of all strategic manufacturer, distributor, and partner relationships, execution of inbound and outbound marketing initiatives, and formulating business development strategy. Katie works directly with each ASI executive and business unit to ensure partner compliance, opportunities management, RFP preparation, and development of client and partner events. Katie's leadership includes management of business development activities and our marketing activities such as branding, web presence, advertising where appropriate, direct marketing, mailing, events, sponsorships, digital marketing campaigns, and a host of other activities all designed to promote ASI, our quality, and market differentiation. She is highly sensitive to others and puts her co-workers and colleagues above her own interests through her generosity and even temper. Katie is highly creative and passionate about work and life. She is as best as they come. It is truly and honor to work with Katie and consider her my friend.

How have you personally helped advance your company's channel business over the past year?
Katie reports directly to me. In my role as the EVP, I have both mentored and work alongside Katie and her team. Throughout her tenure at ASI, Katie has surpassed all goals and obstacles. I have thought her everything I know. Katie has surpassed all of my expectations and excelled in every aspect of her job and beyond.

What are your goals for your company's channel business over the next year?
ASI continues to grow both organically and through numerous acquisitions (having purchased 4 companies in the past year. We continue to grow with the goal of being the largest and most influential managed services company in the United States.

What honors, awards or commendations have you won over the past year?
ASI has won numerous industry and OEM Partner awards both for best performing companies and most profitable.

Outside of your family, please name a woman you admire and why:
Meg Whitman for her vision, strategy, and influence both in IT and Hewlett-Packard.

What advice would you give to young women who want to begin careers in technology?
Don't give up! IT is often viewed as the Man's World. Woman in technology as still far and few. I think more and more successful companies are realizing that women play a very important role not only in IT, but society as a whole. Companies that hire women like Katie realize higher profits and offer a balance in the workforce. Don't give up. It's a great industry and barriers are breaking down every day.

If you could be any movie character for one day in real life, who would you be and why?
John Wayne comes to mind. Only because he was true to life, true to himself and to others.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Wow, that's a tough one. There are so many wonderful places I have not visited yet. I guess it all depends on what I was looking for at the time. I had an honor to visit South Africa once. I swore that someday, I would take my family on a Safari. So, I pick Sabi Sabi in South Africa.

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