CRN 2017 Women of the Channel Details

Melissa Borza

VP Marketing & Product Strategy, Netformx

Location: River Edge, NJ


Number of years in current position: 1

Number of years involved with indirect sales: 10

Twitter Handle: @qumab

Fun Facts:

Enjoys public speaking
Has an advanced degree
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Has written a book
Has a blog

Biography and Background:
Melissa Borza is a strategic senior executive with more than two decades' experience in product leadership, program development, partner engagement and support, and marketing. Melissa joined Netformx in January 2017 to lead product development and extend market reach, after holding executive product management roles at CA Technologies. At Netformx, she is responsible for corporate marketing, product strategy and product management. Melissa champions customers and partners while driving innovation into the products she brings to market. Melissa's zeal for delivering value to ensure customer engagement and success makes her the ideal person to lead product strategy and marketing at Netformx. With a passion for manifesting technology transformations, Melissa has helped her teams and customers realize new heights. Incorporating input from partners, customers, and alliances, Melissa has invented new products and penetrated new markets, while ensuring operational excellence. Currently, she is focused on growing the business, creating a symbiotic partner ecosystem, and delivering global channel programs for Netformx. As a champion for gender diversity and female leadership, Melissa has spoken at conferences and seminars and has authored many articles. Melissa received her bachelor's degree from Cornell University and her masters from Syracuse University.

How have you personally helped advance your company's channel business over the past year?
Melissa joined Netformx in January 2017 to lead product development and to help Netformx accelerate its market reach and exposure into the Channel. At Netformx, Melissa has implemented structured processes including customer and partner advocacy programs along with agile best practices to speed product concept to delivery processes. In addition, Melissa is working to re-position the corporate message and brand to amplify the perception of the company to the Channel. She is focused on ensuring Netformx's innovative offerings are an enabler to accelerate Channel profitability in ways they never knew were possible.

What are your goals for your company's channel business over the next year?
My goals for Netformx channel business in 2017 include: *Driving Netformx to a leadership position in CPQ for service providers *Implementing a partner council to surface channel requirements and priorities *Supporting channel partners in their transformation and digitization efforts and programs *Delivering next generation solutions to enable channel partners to exceed their growth and profitability targets

What honors, awards or commendations have you won over the past year?
Melissa has been recognized for her thought leadership contributions over the years, and she has participated in global initiatives supporting women in IT. She has just completed a novel geared towards middle school girls to promote STEM subject engagement.

Outside of your family, please name a woman you admire and why:
I admire Megan Smith who served under Pres. Barak Obama as the 3rd CTO of the United States. We not only share a birthday and the home state of New York, but also we share a desire to see woman take on more leadership in the corporate world. Throughout her career, Ms. Smith has led incredible technology efforts, including Google moonshots, as well as humanitarian efforts, including co-founding the Malala Fund, which advocates for female education globally. In my opinion, Megan Smith is a role model for generations.

What advice would you give to young women who want to begin careers in technology?
My advice is simple: do it. Technology careers are among the highest paying, most creative and fulfilling options that people can pursue. Virtually all industries are driven by tech and so many more career doors are open to us through technology than ever before. Plus, investing in a technology education and subsequent tech career is the path to wealth. Young women need to understand what that means. Having money is one thing, having financial independence is so much more. A career in technology can help you build your life and expose you to choices you may not have otherwise.

If you could be any movie character for one day in real life, who would you be and why?
For just one day I would like to be Iron (wo)Man. As a leader in tech, defense, medical devices, having an awesome armored flying suit, not to mention having a billion dollars in the bank, I could do an enormous amount of good. I would provide food to hungry communities, deliver medicine and relief to war-torn cities, share insights on leadership and diversity, and get home in time to kiss my family good night.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would visit the city of Moscow, capital of Russia. As the political, cultural and scientific center of Russia, I would love to see the city for myself. I would spend time admiring the architecture, studying the history and visiting art and science museums while absorbing the vibe of the city. I would try local cuisine, and find a cafe that serves traditional tea from a samovar. On my visit, I would like to meet the locals and hear stories about their lives and work. In college, I studied the language and I'd finally get a chance to practice it.

Unedited Content Provided By Participants