CRN 2017 Women of the Channel Details

Leslie Tom

Vice President, AppExchange Marketing & Programs, Salesforce

Location: San Francisco, CA


Number of years in current position: 1

Number of years involved with indirect sales: 11

Twitter Handle: @lesliejtom

Fun Facts:

Has a female boss
Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
With more than 20 years of experience in high tech marketing and management, Leslie Tom serves as the vice president of AppExchange Marketing & Programs at Salesforce. Leslie is responsible for driving awareness and creating demand for partner apps and solutions through high impact co-marketing programs across the Salesforce global partner ecosystem including consulting, ISV, channel and reseller partners. She fosters the success of ISV partners and startups who build and sell their next-generation cloud apps on the Salesforce AppExchange, the world's largest and longest running business apps marketplace. Previously, Leslie was vice president of Partner Marketing for five years, and has been with Salesforce for over ten years in total. Prior to joining the company in 2005, Leslie worked in several marketing leadership roles at Siebel Systems and Oracle. Leslie holds a double major in Business and Psychology from San Jose State University.

How have you personally helped advance your company's channel business over the past year?
This past year, Salesforce celebrated the 10-year anniversary of the AppExchange, which has now surpassed 4 million installs. To help achieve this growth, I led several key initiatives over the past year to further our channel business at Salesforce. These include: The introduction of Security Review FastTrack, empowering partners to quicken the AppExchange security review process with pre-screening assistance to expedite the launch of apps. Additionally, we expanded the reach of roadmap reviews, with new pop-up labs with Salesforce Platform Architects at Salesforce events worldwide, and new quarterly roundtables with Gold Certified partners and above. The release of the new AppExchange in Lightning Experience, surfacing the AppExchange inside Salesforce so that customers can search and install apps seamlessly. The launch of Lightning Superbadge in Trailhead, geared towards partners having the ability to showcase expertise in building Lightning apps for customers. Through these updates, I helped drive customers to build AppExchange apps -- now over 3,500 -- on the Salesforce Platform.

What are your goals for your company's channel business over the next year?
Over the course of the coming year, I plan to lead my team to strengthen our customer-centric message and empower partners to expand and innovate on the Salesforce Platform. Through new initiatives, new capabilities, experiences and resources available to partners on the AppExchange, I will guide my team to increase awareness of the Salesforce Partner Program and AppExchange, with the goal of driving exponential growth and success for consulting, SI and ISV partners as a whole.

What honors, awards or commendations have you won over the past year?
It was an honor for my team and I to receive the Salesforce Platform Award for our tenacity, dedication and focus on a new product and program launch. Our work will help ensure success for our partner and customer ecosystem. Our EVP Salesforce Platform announced the award at an internal Salesforce event. In line with our Salesforce philanthropy model, we were awarded $1,000 to our favorite charity.

Outside of your family, please name a woman you admire and why:
Wendy Lea is my mentor and has inspired me for over 15 years. Wendy is an entrepreneur, strategic advisor, investor and mentor. She's been CEO of several companies, on boards of many companies, recognized as a Top 100 Women of Influence in Silicon Valley and awarded the Watermark's "Woman Who Made Her Mark" award. Above all, Wendy is a warm, passionate leader, who personifies "good relationships make good business" while centering herself with a deep spiritual connection. Ultimately, she has taught me to be resilient. When faced with any challenge, take all that energy to begin again and move forward.

What advice would you give to young women who want to begin careers in technology?
My advice to young women looking to begin a career in technology is to pursue your passions and strive for change. By creating a career based on what you want to do, in addition to solving an issue close to hear, will result in constant motivation and fulfillment. Always stay true to your core and who you are, never back down from a challenge, be curious and open to conversation, learn something every day, and always contribute your thoughts and ideas to your wider team and company.

If you could be any movie character for one day in real life, who would you be and why?
I would be Julia Roberts' character, Elizabeth Gilbert, in Eat, Pray, Love. I love the movie for the experience of food, culture and self discovery in Italy, India, and Indonesia. I love traveling the world and experiencing every aspect of other countries. I live each day by choosing happiness. In the movie, her character's quote is meaningful: "Happiness is the consequence of personal effort. You fight for it, strive for it, insist upon it, and sometimes even travel around the world looking for it. You have to participate relentlessly in the manifestations of your own blessings."

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
All expenses paid? I'd choose Bora Bora in French Polynesia for a total relaxation get away with my family. I saw a photo of Bora Bora when I was very young and have had Bora Bora on my list for years. I love it for its incredible beaches, clear water, beautiful people and amazing food.

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