CRN 2017 Women of the Channel Details

Hedy Belttary

Senior Vice President of Sales, Laserfiche

Location: Long Beach, CA


Number of years in current position: 3

Number of years involved with indirect sales: 17

Twitter Handle: @HedyBelttary

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand

Biography and Background:
Hedy Belttary is Laserfiche's Senior Vice President of Sales. Her experience with Laserfiche spans two decades and includes running her own Laserfiche value-added reseller organization, a role that provided her with an intimate understanding of the needs of the channel. Today, she works closely with Laserfiche CEO Chris Wacker to standardize and spread a marketing and sales model that emphasizes in-person education, peer-to-peer training, vendor partnerships and a widely successful reseller channel. This hallmark strategy helped make Laserfiche a global leader in the enterprise content management (ECM) industry. Belttary continues to focus on working with Laserfiche partners to develop, manage and optimize sales opportunities. She spearheaded an overhaul of the company's VAR onboarding process to ensure productivity and accelerate early sales in 2015. She also strengthened the company's relationship with key partners such as Epson America, Inc., a leading provider of digital imaging solutions. As a result, Epson sponsored a series of ECM workshops hosted by Laserfiche VARs, helping them generate valuable face-to-face leads without incurring high costs. In 2016 and 2017, she earned the title of Channel Chief, and in 2015 and 2016, she was named a Woman of the Channel by CRN.

How have you personally helped advance your company's channel business over the past year?
Last year, we recognized a record number of VARs at our Laserfiche Winners Circle event for outstanding performance. It was one of my goals to help VARs continue to generate additional revenue, and we ultimately had a tremendous 2016 at Laserfiche. Q4 was the best quarter we have had in company history. Over the past year, I aimed to strategically focus on educating VARs on the capabilities of our product as well as ensure VARs are knowledgeable about the direction of the ECM industry. We continue to provide extensive training and add to our Business Process Library, which enables VARs to cut the cost and time involved with implementing automated processes.

What are your goals for your company's channel business over the next year?
Laserfiche has the most comprehensive channel programs for enterprise content management, and we have found that companies from a variety of technology sectors are interested in and can benefit from representing our product line. Over the next year, I aim to continue making our programs available to those interested parties. Other goals over the next year include enhancing the education and tools for our VARs to become better service organizations and increase service dollars. We want to provide tools to resellers that will enable them to go beyond helping customers go paperless and guide them through digital transformation.

What honors, awards or commendations have you won over the past year?
In 2016, I was named a CRN Woman of the Channel and, earlier this year, I was named a CRN Channel Chief for driving growth and revenue at Laserfiche through our VAR program.

Outside of your family, please name a woman you admire and why:
Amelia Earhart is one historic figure I admire - she took a stand against stereotypes and displayed great perseverance to accomplish her goals. In addition to being a pioneer and inspiration, she actively paved the way for women in aviation around the world through her work with the Ninety-Nines. Her history is also tied to Long Beach, where Laserfiche is based: She fell in love with flying after riding as a passenger in an airplane over the city.

What advice would you give to young women who want to begin careers in technology?
Young women who are interested in a technology career should dive in; there are myriad opportunities across sales, marketing and engineering. The sector is huge, and it's constantly changing which means there is always room to grow, to learn more. The most important piece of advice I can give, regardless of where you are in your career, is to make sure that you follow the industry, continue to educate yourself, advance and evolve - technology is a field that is best suited for those who are perpetually curious and open to new ideas.

If you could be any movie character for one day in real life, who would you be and why?
I'd like to be Iron Man - it would be great to be a genius inventor and a superhero for a day!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I'd love to visit Banff in Alberta, Canada. It's set within a national park in Alberta's Rockies, and I hear the views are spectacular.

Unedited Content Provided By Participants