CRN 2017 Women of the Channel Details

One of our "Power 100 Vendors"

Julie Christiansen

Senior Director, Global Partner Marketing & Engagement, Dell EMC

Location: Hopkinton, MA


Number of years in current position: 1

Number of years involved with indirect sales: 20

Twitter Handle: @JChristiansen7

Fun Facts:

Has a female boss
Enjoys public speaking
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand

Biography and Background:
Julie is responsible for developing Partner Program strategies and partner engagements for Dell EMC. Julie leads a team that drives strategy, design and overall responsibility of launching the new Dell EMC Partner Program. Her team focuses on driving partner loyalty with major focus on Partner Advisory Boards, Global Partner Summit and Industry Events. In the last few years, Julie played a key leadership role in several important initiatives for EMC's partner program including EMC's first annual Global Partner Summit, EMC's Business Partner Program, and launching the new Partner Marketing Academy. Recently, Julie received the Spirit of Success award for Marketing strategy, Global Partner Summit, Program Launch & FRS execution. Julie has been recognized as one of the VAR business - Power 50 Women of the Channel and has represented EMC in 2012, 2013, 2014, 2015 and 2016 as one of CRNs Power 100, Women of the Channel. Julie was nominated as a 2014 John Howard CMO Finalist and is one of the recipients of the EMC President's award for contributing to EMC's Mid-Market and SMB go-to-market initiative. Christiansen joined EMC from Progress Software where she was responsible for Global Sales Operations, Inside Sales, Field Marketing and Global Partner Marketing.

How have you personally helped advance your company's channel business over the past year?
I have a passion for partner program strategy coupled with the power of marketing to promote the programs that benefit our channel partners' businesses. From introducing the first Global Partner Summit many years ago, to delivering the companies first joint Dell and EMC GPS, to creating award-winning channel go-to-market strategies, to developing the financial model for EMCs Business Partner Program, I have loved playing a leadership role in several "firsts" for EMC over the years, and now for Dell EMC's new Partner Program. 2016 into 2017 has been the most exciting time of my career - we developed and deployed the world's most lucrative and profitable partner program. My team developed the brand, message, and co-developed the program structure and strategy. All of this culminating at our partner program launch in January. We built our programs and messages off of the strength of our programs trademark theme - Simple. Predictable. Profitable. Today, the Dell EMC Partner Program is off and running, and already delivering value. Partners, media, and analysts alike are sharing with us their widespread enthusiasm and support for our new program.

What are your goals for your company's channel business over the next year?
The world is changing, new consumer and human behaviors are changing the way companies work, buy and interact. My long term goal is driving the new program evolution - aligning all Dell Technology companies under one umbrella partner program. Companies are focused on Digital, Workforce, IT and Security Transformation, and our partner program strategies will evolve to support all transformation strategies under one program. In the year ahead, I look forward to laying the groundwork to align with this future vision.

What honors, awards or commendations have you won over the past year?
I was recognized at the CRN WOTC Power 100. I also received two "Winning Together" awards from Nina Hargus; one for leading the channel through the Dell EMC integration, and the other for launching the new Dell EMC Partner Program. I have also received a Platinum Award for driving a successful Program launch for EMC. Recently, I was honored by Cheryl Cook for a "Leadership" Award and John Bryne recognized me with the "Spirit of Success" Award for delivering program strategy, marketing and the launch of the new partner program.

Outside of your family, please name a woman you admire and why:
My answer must always be my mother. As a real estate broker and developer, she's a rare female in a male-dominated world. She's the strongest, smartest leader I've encountered. I am who I am because of what she taught me. She never gives up, and has taught me that there are no mistakes in life, just lessons.. Other women whom I deeply admire are Linda Connly, EMC's SVP of Enterprise Experience and Patty Scire, Senior Director, of NA Channel Strategy. I respect their leadership, their ability to foster and inspire collaboration, and their overall approach to engaging and listening.

What advice would you give to young women who want to begin careers in technology?
Enjoy it. Be kind and authentic. Bring your authentic self to work early in your career. Build Trust and focus on your people.

If you could be any movie character for one day in real life, who would you be and why?
I'm a Marvel fan. Any character with special powers!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Amalfi Coast, Italy - in my line of work, I have traveled the globe and this is one place that I have not been. I hear it is magical.

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