CRN 2017 Women of the Channel Details

Sara Straley

Assistant Vice President, Marketing & Pricing, AT&T Partner Exchange

Location: Plano, TX


Number of years in current position: 2

Number of years involved with indirect sales: 4

Twitter Handle: @ATTBusiness

Fun Facts:

Has a female boss
Enjoys public speaking
Has a mentor
Is a mentor
Had a lemonade stand

Biography and Background:
Sara works in the AT&T Partner Solutions organization where she has responsibility for marketing and strategic pricing for the AT&T Partner Exchange reseller program. In this role, she leads a team to create and execute a go-to-market strategy to drive program recruitment and revenue growth. Sara joined AT&T in 2004 as part of the Leadership Development Program. Since then, she has held various marketing and leadership positions during her 12 year career at AT&T. In 2012, Sara joined the AT&T Partner Solutions organization to build a digital experience team. She also started up a team to bring to market a new API platform built to support strategic services. In 2015, Sara assumed her current role as Assistant Vice President of Marketing and Pricing for the AT&T Partner Exchange program. She graduated from the Southern Methodist University Cox School of Business and lives in Dallas, TX, with her husband and two sons.

How have you personally helped advance your company's channel business over the past year?
As AVP of Marketing and Pricing for AT&T Partner Exchange™, I help guide the development and launch of the marketing and pricing tools solution providers need to help advance their success. My team and I have launched several programs to help solution providers accelerate success over the past few years. These have ranged from new offers and promotions to training resources to collaborative events and more. Most recently we released a Channel Executive's Guide to IoT, designed to help solution providers navigate the Internet of Things landscape and explore how they can best build mobility into their go-to-market strategy. No matter where a solution provider is in their mobility journey, the potential to grow is virtually limitless. Our goal is to make the path to success as clear and as simple as possible.

What are your goals for your company's channel business over the next year?
AT&T Partner Exchange recently celebrated its fourth year. As one of the program's founding members, it's thrilling to see how much AT&T Partner Exchange has grown while staying true to its unique, innovative and collaborative culture. Solution providers will remain at the center of our program. With this, my goals over the next year will continue to revolve around our solution providers, giving them the innovative technologies, educational resources and enablement tools they need to help reach and accelerate their success in the marketplace.

What honors, awards or commendations have you won over the past year?
I was recognized as one of the 2016 Women of the Channel by CRN for being an influential leader and championing change in the channel. I was featured in the AT&T Women Who Inspire series, celebrating women who make a difference in their communities and inspire others to do better, work smarter and continue to create opportunities for women in STEM.

Outside of your family, please name a woman you admire and why:
I admire women who model a complete lifestyle, with a focus not just on their career, but the importance of maintaining a full, happy life. These are the women who lead by example, showing younger women that you can be successful but also have a personal life. I'm lucky to work with a lot of strong leaders on a daily basis. Someone that I've really come to admire is Brooks McCorcle - president of AT&T Partner Solutions. Her fearless leadership has helped redefine workplace culture at AT&T by creating an empowered environment, fostering innovation, collaboration and diversity.

What advice would you give to young women who want to begin careers in technology?
No matter what field you're pursuing, a key to success is understanding the unique value you can bring that's above and beyond your job description. Think of it as your super power. Discovering and applying that little something extra can really help you unlock your full potential, differentiate your personal brand and boost your career. It's also really important to always bring your best self to work. No matter what. Show up and be present and engaged everyday. Whatever your job is, do it well. You never know who is watching or where it might lead.

If you could be any movie character for one day in real life, who would you be and why?
Well, I mostly watch Disney movies these days since I have two little boys at home so I guess I'd want to be a cartoon character. Not sure if that counts as real life, but the animated worlds they live in are always so vivid and interesting. I'd love to spend a day there!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I think I'd like to go on a trip to Iceland to see the Northern Lights. Seeing the Northern Lights is on my bucket list!

Unedited Content Provided By Participants