CRN 2017 Women of the Channel Details

One of our "Up and Comers"

Jennifer Hewlette

Director, Strategic Partner and Ecosystem Marketing, Cisco

Location: Corte Madera, CA


Number of years in current position: 4.5

Number of years involved with indirect sales: 12

Twitter Handle: @jenniferhewlett

Fun Facts:

Has a female boss
Is fluent in another language
Enjoys public speaking
Has worked for a solution provider organization
Is a mentor
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
Jennifer Hewlette, joined Cisco US channels organization in 2005 assuming marketing leadership for US Federal channel partners. Jennifer's marketing scope expanded to include public sector, private sector, and Advanced Technologies partner marketing. Today, Jennifer leads Global Strategic Partner and Ecosystem Marketing for Cisco. Jennifer works closely with Cisco's sales, partner, and marketing teams at global and in region to fuel growth with and through named non-traditional partners. In her Strategic partner role, Jennifer is accountable for delivering digital marketing with a portfolio of named global Technology Partners, ISVs, Integrators, Consultants and ITSP's. In her Ecosystem Marketing role, Jennifer built out a marketing engagement model, activating new partners, with new sales plays to deliver on new revenue opportunities. This is fueling Cisco growth with partners critical to delivering digital transformation for our customers' business outcomes and connecting the traditional channel partners with these new partners to drive demand in the market. Jennifer has a BA from UC Santa Barbara in German and Global Peace and Security and also studied abroad at the University of Munich and the University of Amsterdam. She lives in the SF Bay area with her husband, son and daughter.

How have you personally helped advance your company's channel business over the past year?
My team works closely with Cisco's sales, partner, and marketing teams - globally and in region - to fuel growth with and through various strategic and ecosystem partners by getting them to work together in new ways. We are responsible for managing high-level and complex strategic partnerships, bringing the power of brands together and helping customers understand truly differentiated, engineered solutions in a world that is increasingly mobile. In the past year, we have implemented a new marketing model and digital marketing enablement to go-to-market with many of our partner solutions. By enabling shared channel partners to lead marketing initiatives out to customers by supporting them with data, digital joint marketing platforms, assets and actionable engagement recommendations, we're helping them implement digital campaigns that drive awareness, customer engagement and demand in a simplified way that is also faster to market. As a result, we're marketing with more ISV partners to deliver on the needs our customers have while on their digital transformation journey, helping them to not only differentiate themselves in the market but also deepen customer engagements.

What are your goals for your company's channel business over the next year?
1. Help our partners achieve growth and profitability in the ever-changing technology landscape. 2. Develop programs, tools, training and resources that enable our partners to evolve their business so they can capture digital transformation opportunities. Focus areas include Customer-in selling, customer lifecycle/software (recurring revenue) and professional services. 3. Continue to aggressively drive our strategic priorities, including: 1) making it easier for our partners to transact with Cisco; 2) ensuring our collective go-to-market engines are aligned around the same priorities; and 3) sharing an equitable exchange of value that is commensurate with the evolving technology landscape.

What honors, awards or commendations have you won over the past year?
My team was honored to receive the Mountaineer Award presented by Karen Walker, Cisco's Chief Marketing Officer. The award is given at the CMOs discretion to a role model of excellence in change management, showcasing adaptation, flexibility, leadership, encouragement, who actively and positively moves the organization into our new future. As part of Cisco's brand campaign launch, we integrated a partner story themed 'There's Never been a Better Time to Save a Species'. The industry recently recognized this work at the Association of Strategic Alliance Professionals as a finalist in the category of Corporate Social Responsibility.

Outside of your family, please name a woman you admire and why:
I had the chance to hear Tae Yoo speak at Cisco's global celebration of International Women's Day last month. Tae is heavily involved in exploring how to encourage and accelerate diversity and talent in technology. The world needs people who innovate as a technologist, think as entrepreneurs, and act as social change agents. In fact, Tae is out to positively impact 1 billion of them by 2025 by empowering people through technology. Global Problem Solvers, launched by Tae last June, focuses on giving people skills to thrive in a connected world and speed the pace of social change.

What advice would you give to young women who want to begin careers in technology?
Find your unique target. Where do you want to go? What type of leader do you want to be? What drives you? What do you love doing and how can you do that? Let your passion guide your target. Think differently. Be ready to update your target as new information comes to light and situations change. Take an agile approach to your career. Take risks. Dare to be a different you when you see the need. Different experiences enable different thinking. Enrich who you are and the way you think. And you'll continue to differentiate your results. Go abroad.

If you could be any movie character for one day in real life, who would you be and why?
I recently saw the latest animated movie Moana with my kids. Moana's character is captivating, making it is easy to climb into the adventure and feel the strength and energy rolling in on the waves. She's a fearless, indomitable leader, always thinking, twisting, and creating new ways of overcoming difficult problems. It's these character traits I identify with that drive me to succeed in business; as well as the desire to have a day to do it all in Hawaii with wind in my hair, sun on my face, and with my 'Maui' and 'pig' and 'rooster' by my side.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
It's the contrasts in life which make it rich, this is a German phrase I picked up and now practice. So, I'd divide my trip in two parts. First stop, Tokyo. Cool and ultra-modern but with rich history and values. When I think of Tokyo I think of an electrified city with high energy, bright lights and ultra-sensory stimulation. Second stop, Africa. I'd visit the wildlife reserves where we've implemented Connected Conservation technology to protect rhinos. I'd love to see the rhinos once again thrive in the quiet, powerful tranquility of nature.

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