CRN 2017 Women of the Channel Details

Holly Adams

Director, Field & Channel Marketing, Centrify Corporation

Location: Santa Clara, CA


Number of years in current position: 3.5

Number of years involved with indirect sales: 12

Twitter Handle: @holly_adams

Fun Facts:

Has a female boss
Enjoys public speaking
Has a mentor
Is a mentor
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand

Biography and Background:
With 17 years in marketing in the high-technology security space, it has given me such a wonderful opportunity to work with some incredibly intelligent people, but also some amazing technology. Working in partner marketing has truly been rewarding as well. I enjoy working with the reseller community to further equip and leverage their relationships to promote Centrify's unique solutions on solving the next dimension of security. Working for a variety of both large and small companies like HP, Blue Coat, Good Technology and Exinda has provided me the opportunity grow my career both personally and professionally. I find I thrive in a collaborative atmosphere and always love a good challenge.

How have you personally helped advance your company's channel business over the past year?
Collectively, driving incremental sales pipeline and revenue for Centrify is our primary objective in the channel. We continue to focus and invest in our most strategic partnerships to yield growth on both sides. I help maintain these relationships by solving for three key pillars: lead generation activities, enablement activity and consistent communications. With my team, we try to come up with creative and fun ways to engage and educate both our partners and end-users on Centrify's identity and access management solutions.

What are your goals for your company's channel business over the next year?
Centrify continues to invest in the channel. With the explosive growth in the identity and access management space in the coming years we are excited to see the growth reflected in the channel as well. Raising the volume of sourced business is a major goal. Getting the partner community educated on our breadth of solutions from Single Sign-on to Consolidating Identities is another goal we look to solve.

Outside of your family, please name a woman you admire and why:
Amelia Earhart is a woman I admire for many reasons. As the first female aviator to fly solo across the Atlantic Ocean I can't imagine the courage it took to take that flight. She inspires me because she chose to take risks, big risks, but doing what she loved and enjoyed. I think it's important to push your comfort zone often to grow as an individual, especially in areas you enjoy.

What advice would you give to young women who want to begin careers in technology?
Advice I would give young women who want careers in technology would be to do your research. Make and take the time to research the history of the given technical area. With a solid foundation of how it evolved over time, you can apply modern techniques to achieve your goals. Come to the position as a subject matter expert, as best as you can. Additionally, I'd suggest to think about flipping the task on it's head, by that I mean try to think of different or unconventional ways to achieve the objective with bigger outcomes.

If you could be any movie character for one day in real life, who would you be and why?
If I could be a movie character for one day, it would have to be Audrey Hepburn. She was stunningly beautiful, incredibly talented in the arts and a humble humanitarian.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
If I could travel to a city with all expenses paid, it would be Sydney, Australia. I have always wanted to travel to travel to Australia. I looks like a beautiful place to tour and the rich history of the area would be fascinating to learn first hand.

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