CRN 2017 Women of the Channel Details

Taylor Conklin

Director of Marketing Communications, AT&T Partner Exchange, AT&T

Location: Plano, TX


Number of years in current position: 2

Number of years involved with indirect sales: 2

Twitter Handle: @TaylorHConklin

Fun Facts:

Has a female boss
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand

Biography and Background:
Taylor Conklin is the Director of Marketing Communications for AT&T Partner Exchange. She leads a team overseeing the communications, advertising, event and brand strategy for AT&T Partner Exchange. Before joining AT&T Partner Exchange, Taylor served as lead chief of staff for the president of AT&T Enterprise Business Solutions - a multi-billion dollar business unit with thousands of sales associates across the U.S. In this capacity, Taylor advised and managed business partners, priorities and employee initiatives across the organization. She also led the executive communications strategy for this senior executive and for the organization. Taylor has a passion for volunteering. She has volunteered with She's the First - a non-profit focused on girls' education in the developing world. In 2012, Taylor traveled to East Africa on a humanitarian trip to teach at a primary school in rural Uganda. Through social media, community outreach and fundraising campaigns, over $7,200 was raised to send 20 girls to school. She continues to support this cause today. Taylor holds a Bachelor of Science in Business, Marketing and a minor in Interactive Media Studies from Miami University in Oxford, Ohio.

How have you personally helped advance your company's channel business over the past year?
Over the past year, my primary focus has been focused on providing solution providers with the marketing tools and resources they need to succeed in the marketplace. We continue to launch new tools and services that solution providers can easily integrate to help enhance their sales efforts. I also led opportunities to engage and collaborate with our solution providers through a number of regional events with our solution providers to educate them on our program and how it can meet their needs.

What are your goals for your company's channel business over the next year?
My goal is to continue listening to our solution providers' needs and support them with a dynamic channel program that helps increase their growth and status/level motivation and educate internal audiences to help maintain an open, agile and collaborative culture.

What honors, awards or commendations have you won over the past year?
I was recognized by CompTIA as a 2016 ChannelChanger for driving positive impact to the IT channel. Specifically, as the visionary behind AT&T Partner Exchange's successful "A Channel Executive's Guide to Mobility" and for my team's execution at more than 30 channel-minded events. Also, I was recognized on CRN's 2016 list of "100 People You Should Know But Don't" for developing new turnkey marketing tools and resources designed to help solution providers succeed.

Outside of your family, please name a woman you admire and why:
Sara Blakely. Sara is America's youngest female self-made billionaire businesswoman. She is the founder of Spanx, the shapewear brand. I admire her unique point of view, creativity, resourcefulness, persistence and staying true to herself and vision.

What advice would you give to young women who want to begin careers in technology?
Technology touches and impacts virtually everything in our daily lives, and it's not going away anytime soon. The same is true for technology in business. The career opportunities are endless so find an area that interests you - whether it's in the health, fashion, sports or music industry - and focus your efforts there. It's one sure way to create job security.

If you could be any movie character for one day in real life, who would you be and why?
I would be Katniss Everdeen from The Hunger Games for her courage, resiliency, fierce loyalty, independence, survival techniques, creativity in thinking outside of the box and stellar archery skills! Also, I would likely only be alive for one day if I were Katniss in real life.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would travel to Bhutan, one of the last Himalayan kingdoms, for its ancient history, beautiful scenery and rich culture. It's unlike any other place I've been to before.

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