CRN 2017 Women of the Channel Details

Joanna Robinson

Regional Vice President for West Coast Operations, Burwood Group

Location: San Diego, CA


Number of years in current position: 1

Number of years involved with indirect sales: 4

Twitter Handle: @joannarobinson0

Fun Facts:

Enjoys public speaking
Has an advanced degree
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Has completed a marathon
Can ride a motorcycle
Had a lemonade stand
Always wanted to be an Olympian
Has a blog

Biography and Background:
Joanna Robinson is an award-winning, high energy, visionary leader that has built her career through strategic consultative sales and the development of outstanding customer relationships, dynamic teams and dramatic turnarounds. She believes in the power of a great attitude combined with precise strategic action. She has served as a senior executive in several organizations responsible for businesses units as large as $110 million in revenue and 1,100 employees. She currently holds the position of Regional Vice President at Burwood Group, Inc. and is responsible for the entire western region operation including channel partner management, sales, marketing, technical pre-sales and consulting, project management, technology hardware acquisition, and service delivery. Under Joanna's leadership the region has experienced double-digit growth over the last year and significantly accelerated their expansion strategy. Most recently, opening their newest state-of-the art operations center in San Diego. Joanna is also passionate about giving back to the community, involving recent charity and volunteer work with the Boys & Girls Club, Secondharvest Foodbank, and the Pancreatic Cancer Action Network. Joanna received her MBA from University of Southern California (USC), Marshall School of Business and was also awarded a Bachelor of Science in Organizational Leadership from Azusa Pacific University.

How have you personally helped advance your company's channel business over the past year?
The past year has been an incredibly exciting year for Burwood Group. It marks our 20 year milestone and hitting $100 million in sales. One of my top priorities has been to accelerate the growth of our western region, create additional brand awareness, and enhance the relationships and strategy with our channel partners. We have closely aligned our sales team with our strategic channel partners and their field and inside sales teams. We have deepened and strengthened our technical consulting, architecture, and presales teams and invested significantly in advanced tools for our managed services offerings. Over the last year we have seen dramatic increases to our sales bookings and have received several awards from our channel partners including Breakout Partner of the Year, Outstanding Solutions Partner of the Year, and North America CSA Partner of the Year.

What are your goals for your company's channel business over the next year?
My goal continues to be growth acceleration and continuing our focus on solving customers' business challenges through technology in the areas of security, IT automation, the connected workspace, and managed services. We want to continue our track record of double-digit growth through helping forward-thinking IT leaders deliver knowledge to the end-user within their unique business context to increase profitability, reduce risk, and enhance customer loyalty. We partner with leading technology and service organizations to provide tailored product and industry solutions and work to ensure an optimal fit for each individual client.

What honors, awards or commendations have you won over the past year?
CRN 2017 & 2016 Tech Elite 250 list Citrix 2016 N. America CSA Partner of the Year Cisco 2016 Outstanding Solutions Partner of the Year Cisco Breakaway Partner of the Year CRN 2016 Triple Crown Winner CRN 2016 Solution Provider 500 List CRN 2016 Fast Growth 150 List Stevie Award: Sales Director of the Year CRN 2016 Tech Elite Crain's Chicago Business 2016 Best Places to Work for Women Under 35 2016 Inc Best Workplaces Modern Healthcare Best Worklaces Inc 5000 101 Best & Brightest Chicago Fortune 100 Best Med. Workplaces Best & Brightest to Work in the Nation

Outside of your family, please name a woman you admire and why:
Sheryl Sandberg, CEO of Facebook. She has helped shine a spotlight on women in executive positions, and I'm personally interested in helping encourage young women to get involved in STEM education and the technology fields. There are a disproportionately low number of women working in technology today, and I find role models like Sheryl Sandberg to be key in inspiring others to follow in their footsteps and encouraging women to be bold and Lean In.

What advice would you give to young women who want to begin careers in technology?
Be fearless. Don't be afraid of a challenge. Don't be afraid to be the smartest person in the room. Don't put limitations on yourself. You can choose to be incredibly successful and also have a family. In today's world, all those things are possible. Do something amazing and THINK BIG!

If you could be any movie character for one day in real life, who would you be and why?
I would be Wonder Woman! Because she can achieve the impossible. Juggling all the different aspects of life can be challenging, and sometimes it feels like it takes a superhero to do it all.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Either Hong Kong or Dubai - places that are just larger than life. There's an energy and a sense of possibility in those cities that I find exciting and inspiring, and I also love learning about cultures that are very different from mine.

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