CRN 2017 Women of the Channel Details

One of our "Power 100 Vendors"

Christy Anderson

Vice President, Sales Operations, Tech Data Corporation (formerly Avnet's Technology Solutions division)

Location: San Antonio, TX


Number of years in current position: 1

Number of years involved with indirect sales: 24

Twitter Handle: @christy1905531

Fun Facts:

Enjoys public speaking
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand

Biography and Background:
Christy Anderson was recently named the vice president of sales operations for Tech Data in the Americas. Her experience includes being hyper-focused on the VAR partner experience - driving tool deployments that enable sales and make the channel and internal team members more efficient, while fostering a culture of continuous process improvement. Anderson is passionate about developing people. She enjoys collaborating and contributing to strategy development and execution. She joined Tech Data in February 2017 upon the completion of Tech Data's acquisition of Avnet Technology Solutions (TS) division. Her previous roles with Avnet TS, Americas included vice president of strategic sales, in which she was responsible for cultivating relationships with Avnet's top strategic clients and growing the company's strategic account sales through the development and execution of sales strategies targeting expansion within existing strategic accounts. She also served as vice president of operations, where she led the TS operations team for all supplier business units under the TS Americas line card. Anderson's capabilities include leading large teams, change management and developing and administering management systems that drive focus areas to enable productivity, efficiency and improvement in the customer experience.

How have you personally helped advance your company's channel business over the past year?
Over the past year, my team and I were responsible for inside sales activities supporting our suppliers' products, services and solutions - playing a significant role in helping our company digitally transform our business to create a competitive advantage for our partners. We drove priorities to enhance the effectiveness of our sales team that interfaces with our partners. Our priorities included a more partner-focused structure, implementing strategies that address constructive partner feedback around responsiveness and quote turn times, driving the utilization of toolsets that can add value to the partner/supplier, etc. We have achieved our goals by listening to our customers and suppliers about their top two points where we need to improve and enabling those changes. Those changes have involved a thorough skills assessment of our Inside Sales team and honest evaluation of what our customers and suppliers expect, as well as alignment and role changes that drove double-digit improvements around quote turn times in the first six months and a more proactive collaborative sales team to drive revenue.

What are your goals for your company's channel business over the next year?
I've just transitioned into a new role with Tech Data, and my goal is to identify areas of customer and supplier value and become an influencer of change to benefit our channel partners. Specific objectives include enabling: • Our partners, suppliers and Tech Data to meet and exceed financial objectives through effective, valued sales and operations execution. • Our teams to be even more effective with our partners and suppliers by leveraging technology to make their jobs easier.

What honors, awards or commendations have you won over the past year?
In 2016, I was recognized by CRN in their "Women of the Channel" issue, which recognizes female executives dedicated to driving the success of the IT channel. In addition, I was named a "Power 100 Woman of the Channel" by CRN in 2016.

Outside of your family, please name a woman you admire and why:
McKenna Powell - McKenna is a good friend of mine. She's 35 years old, married with four children. Two are biologically hers, and two are adopted. One of the adoptions was from Ukraine. Two of her children have special needs and some fairly substantial health issues. McKenna manages all of that, her own cancer, which is in remission, a full-time job and what could seem like more than her fair share of adversity. She handles all of it with grace, a contagiously positive attitude and taking everything a day at a time. She is an inspiration to know.

What advice would you give to young women who want to begin careers in technology?
Find something in technology that you love and go all in! Get comfortable with change and diversifying your skill sets. Work hard and smart.

If you could be any movie character for one day in real life, who would you be and why?
Elizabeth: The Golden Age - I would want to be a member of Elizabeth's court. I've become very interested in English history (especially the monarchs), and this would give me a front-row seat to daily life at that time inside the court and the chance to be an eyewitness to one of the most famous monarchs to be on the throne.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Jerusalem - it would be an amazing place to travel to learn more about my faith and to see the places that I've read about in the Bible since I was a child.

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