One of our "Power 100 Vendors"
Location: Philadelphia, PA
Number of years in current position: 3
Number of years involved with indirect sales: 21
Twitter Handle: @dalynwertz
Biography and Background:
Dalyn Wertz has over 20 years of marketing experience that spans the IT, telecommunications, consumer and nonprofit industries. A recognized leader in building high performing channel programs, her specialties include partner marketing, demand generation, development fund programs, sales and marketing enablement and go-to-market strategy. Dalyn Wertz is the Executive Director of Channel Management for Comcast Business. In this role, Dalyn manages Comcast's Indirect Channel program (the Comcast Solutions Provider Program) which has thousands of partners who sell Comcast's full portfolio of business services. In addition, Dalyn is responsible for partner marketing, communications, enablement, events and partner recruitment. Prior to joining Comcast, Dalyn was a Principal Consultant at The Optera Group, where she led the Technology and Channel practice, managing consulting engagements with the partner organizations at VMware, Avnet and Hitachi, In addition, Dalyn has worked on and built partner programs at leading technology companies including GE Access, CompTIA, StorageTek and Level 3 Communications. Dalyn has a BAA in Journalism and Advertising from Central Michigan University. She lives in Evergreen, Colorado with her husband Todd, and two children, Harper and Mason.
How have you personally helped advance your company's channel business over the past year?
The Comcast Business Solutions Provider Program continues to be respected as one of the top programs in the industry with a proven track record of increasing our partners' revenue and engagement with Comcast Business. My team, under my leadership, continues to increase the benefits of the program to our top tier partners including MDF funds, dedicated Field Engagement Management and Committed Operations resources to increase the Ease of Doing Business with Comcast. We launched a Marketing Wellness program that allows us to measure the health of our partners' marketing efforts and provide recommendations on how to improve their marketing to sell more Comcast and increase ROI. I have led the development of a new sales enablement platform, Channel Express. This new tool helps partners provide Comcast Business solutions tailored to the personas and verticals they are selling to. We launched a new YouTube page with a series of videos that showcase our leadership team, partner success stories and videos to help partners sell and reinforce their decision to partner with Comcast. The Partner Recruitment team I created continues to increase our ability to recruit and onboard partners, working very closely with our Master Agents.
What are your goals for your company's channel business over the next year?
Continue to be the most respected, established, and reliable partner program in the industry. And at the same time, maintain our focus on innovative and results-driven program benefits. Increase partner recruitment efforts to attract new partners to the program and reach new partner "species" that are currently not selling Comcast. Provide our partners with new solutions including the power of SD-WAN strategies.
What honors, awards or commendations have you won over the past year?
I was promoted to Executive Director in March 2017 for the results I have driven within the Comcast Business organization and the tools and visibility I have brought to our program. Our program, the Comcast Solutions Provider Program, continues to win awards including the ARC award, Top Channel Chief, Five Star Program along with Channel Partners Circle of Excellence. I participate in a variety of women's groups and have been asked to sit on numerous panels about women in leadership. I am also passionate about being a mentor to women in the industry.
Outside of your family, please name a woman you admire and why:
Michelle Kadlacek from Spectrum Business (Charter) is an incredible role model, friend and all around amazing leader in our industry. She is smart, innovative, kind, compassionate and a mentor to many. She is a cancer survivor, cancer advocate and is one of the most generous women in the channel. I have learned so much from her -- her ability work in a team, drive results, focus on our partners and balance life outside of work. Michelle knows how to have fun, laugh and has made an impact on all that know her.
What advice would you give to young women who want to begin careers in technology?
Relationships are everything. Take the time to ask questions and to seek advice. Find a mentor that is willing to spend time with you to help develop your skill set -- professionally and personally. Most importantly, explore and travel, discover the world before things get too serious and you have too many excuses to say no... the life lessons and awareness you have from traveling never stops giving back. Finally, be kind to yourself and to others. Don't be too critical and have fun!
If you could be any movie character for one day in real life, who would you be and why?
Maude from Harold and Maude. Her outlook on life is inspiring and contagious. "Dreyfus once wrote from Devil's Island that he would see the most glorious birds. Many years later in Brittany he realized they had only been seagulls... For me they will always be - 'glorious' birds"
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Havana, Cuba to experience the people, culture, food and music.... Why? Before there are too many Starbucks, Applebees and Marriott locations...
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