Has a female boss
Is fluent in another language
Enjoys public speaking
Has an advanced degree
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Had a lemonade stand
Biography and Background:
Young, driven, Latina marketer dedicated to supporting the channel since the inception of my career. Early on I discovered my passion for marketing, leadership and how through the channel I would be able to impact revenue for my business, but Partners' as well. I've worked with a variety of Partners from MSPs, VARs, Technology Alliances, Distributors and Resellers. However, at PTC working with our Reselling Partners in North and South America has been the most rewarding and my favorite part of the job. Across companies and experiences, I have valued the channel motto above all, Our Success is our Partners Success and vice versa.
How have you personally helped advance your company's channel business over the past year?
My responsibility is for partners to understand and execute channel marketing programs in the Americas. I have advanced channel programs by establishing a marketing onboarding process for new partners. I also have established a reporting system to start tracking partner progress. Furthermore, I have influenced a prioritization system, also implemented by the Channel Sales team to determine how much time/resources should be spent with different levels of partners. Lastly, I helped create a matrix used both internally and externally to clarify how Partners will be supported by PTC Marketing vs. PTC Channel Marketing resources.
What are your goals for your company's channel business over the next year?
My plan is to have all Americas partners fully on-boarded, executing marketing campaigns, running successful physical/virtual events that will drive demand generation and revenue for both my Partners and PTC. Overall, I aim to have the impact on revenue from a marketing stand point reported and have it increase over the next year.
What honors, awards or commendations have you won over the past year?
I haven't received a particular award in the last year, but I consider myself to be a team member that contributes, particularly when it comes to establishing processes. I love testing out new initiatives and leading those efforts so hopefully in the future I will see more honors in the future.
Outside of your family, please name a woman you admire and why:
I would have to choose my boss, the Global Director of Channel Marketing. I admire her for her passion, tenacity, and professionalism. She has an innate ability to connect with people and influence change effectively. She has single handedly restructured and nurtured the Channel Marketing Program at PTC, which is now leaps and bounds to where it used to be. She is definitely someone I look up to and learn from every day. She also is excellent and managing and delegating the right amount of responsibilities to the correct people to ensure that progress is being made.
What advice would you give to young women who want to begin careers in technology?
I would tell them to dive head first and never look back. I truly believe being a woman in the space is an advantage and something that should be embraced. We have an incredible ability to multi-task and move fast. Two qualities that are very necessary in this industry. You can make change happen within your organization, so work smart and work fast. There's so much opportunity and it's there for the taking because few will expect it, so find something you're passionate about and got for it!
If you could be any movie character for one day in real life, who would you be and why?
I would have to choose Mulan because I would love to experience the world from a male perspective. She has to pretend to be a guy in a very difficult environment, the army. It would be a fun challenge! I also think Mulan is incredibly brave and a strong female character so I would want to be in her shoes.
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would go to Tokyo, Japan because it is a city that represents a lot of what the technology industry is. The city has had to innovate quickly to remain sustainable in such a small surface area. The culture is also very interesting to me because it values respect, discipline and honor above all. Moreover, I love sushi, the language and the country's history so it would be an exciting place to visit for many reasons!
Unedited Content Provided By Participants