CRN 2017 Women of the Channel Details

Kristyn Hogan

Director, Collaboration Partner Sales, Cisco

Location: Houston, TX


Number of years in current position: 4

Number of years involved with indirect sales: 10

Twitter Handle: @kristyn_hogan

Fun Facts:

Has a female boss
Enjoys public speaking
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand

Biography and Background:
Kristyn Hogan is Director, Collaboration Partner Sales for the Americas Partner Organization (APO). Her responsibilities include planning and developing the Collaboration partner go-to-market strategy within the Americas. Kristyn works closely with Cisco's Global Partner Organization, business entities, and sales teams to accelerate partner adoption of Cisco's Collaboration solutions, both on premise and cloud, including Video, Unified Communications, Contact Center, Spark, and WebEx. Kristyn drives Cisco's Collaboration solution channel strategy and partner execution by developing and delivering enablement, profitability and demand generation offers, with a strong emphasis on software acceleration and adoption.

How have you personally helped advance your company's channel business over the past year?
Cisco is in the midst of a significant transition from a company which once focused largely on hardware sales to one of software and recurring revenue. Over the past 12 months I've focused on guiding our Collaboration partners profitably through this shift. At the cornerstone of this transition we are enabling our partner's software lifecycle practices. In partnership with Cisco's Global Partner Organization, we launched the Lifecycle Advisor role, which offers land, adopt, expand, and renew incentives to partners who have built successful lifecycle practices. Through this program, Cisco and our partners are driving customer's business outcomes, while at the same time expanding sales, accelerating value, and generating software renewals.

What are your goals for your company's channel business over the next year?
1. Help our partners achieve growth and profitability in the ever-changing technology landscape. 2. Develop programs, tools, training and resources that enable our partners to evolve their business so they can capture digital transformation opportunities. Focus areas include Customer-in selling, customer lifecycle/software (recurring revenue) and professional services. 3. Continue to aggressively drive our strategic priorities, including: 1) making it easier for our partners to transact with Cisco; 2) ensuring our collective go-to-market engines are aligned around the same priorities; and 3) sharing an equitable exchange of value that is commensurate with the evolving technology landscape.

What honors, awards or commendations have you won over the past year?
•Included in the 2016 and 2015 CRN Women of the Channel lists -Nominated and selected to serve a four year term as member of The Children's Fund ( The Children's Fund supports children's charities in Houston, Texas. As of 20

Outside of your family, please name a woman you admire and why:
While there is a long list of professionally and politically acclaimed women I admire immensely, I know with great certainty the success I've achieved in my career would not be possible without a woman behind the scenes named Imelda. How can I begin to describe this kind, feisty, intelligent, hardworking, angel of a woman who is always smiling, and loves and cares for my two young sons as if they were her own? The working mother paradox is real. I'm fortunate to know and admire this amazing lady who enables my dreams of career success and motherhood to coexist.

What advice would you give to young women who want to begin careers in technology?
There are three quotes that I look to in my office everyday which have encapsulated my philosophy on success for a number of years: 1. "We rise by lifting others" 2. "Whatever it is that you want to do, just do it" - Gloria Steinem 3. "There is so little that separates people. Those who want success the most and are relentless about pursuing it are the ones who get it." I've recently added a new one to the list which is, "Have courage and be kind" (courtesy of the 2015 Cinderella remake I watched with my children).

If you could be any movie character for one day in real life, who would you be and why?
A guilty pleasure of mine is the HBO show, Veep, starring Julia Louis-Dreyfus. Her character, Selina Meyer, serves as the first female Vice President and ultimately President of the United States. While in many ways flawed, Selina is also incredibly witty with a perfectly timed sense of humor. I believe incorporating humor into leadership is not only endearing, but can also soften difficult situations. As it relates to President Meyer, aside from the character flaws, I'll take her charismatic hilariousness. Spending a day as the first female President wouldn't be too bad either!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Luosto, Finland, solely to check "See the Northern Lights" off my bucket list. I'd like to stay at the Aurora Chalet where allegedly upon arrival you're gifted an "Aurora Alarm" which beeps once the the Northern Lights appear.

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