Biography and Background:
Cindy Herndon is a 28 year channel veteran with VAR, Distributor and Vendor experience. She comes to Riverbed by way of EMC Global Business Partner Programs. Cindy started her career as a Sales Rep and Sales Manager for a VAR way back in the dark ages when word processors were king and personal computers were just being born! Cindy lives in Tarpon Springs, FL with her husband David, and two college age kids Laura and Steven. Her family is active in the Porsche Club of America so it must have been a sign when all her interviews with Riverbed were held in the "Porsche" conference room.
How have you personally helped advance your company's channel business over the past year?
The Riverbed channel team is on a journey to build the program of the future that encourages innovation within our partner community. I have leveraged my experience across all aspects of channel from sales, marketing, operations, strategy and program building, with a few dabbles in business intelligence to build the operations and governance needed to support Riverbed's new channel vision.
What are your goals for your company's channel business over the next year?
Riverbed encourages partners to innovate by building embedded solutions, services and solutions. My goal of channel operations is to run a well-structured platform of policy, program, process, systems, tools, and operational enablement that will help to fuel the engine of innovation. My focus for the next year is to continue to develop and refine our capabilities to support our partners so that the ease of working with Riverbed amplifies the profitability of our market leading technology and channel programs.
What honors, awards or commendations have you won over the past year?
Outside of your family, please name a woman you admire and why:
This is a shameless plug for women at Riverbed who evangelize the channel every day. Since the channel represents over 90 percent of our business - that includes women in every area of the company. Here are just a few that make our engine run: Meg Brennan & Gayle Padrinao, operations; Lara O'Brien, Kedra Simm & Rose Kane, programs & strategy; Elyse Iovino, Gracie Musngi & Paru Mahesh, sales operations; Jenna Lohara, GTM and NPI, Lily Lee, financethere are too many to list. The comradery and support that all these women and their leaders give one another is truly admirable!
What advice would you give to young women who want to begin careers in technology?
The beginning of your career is a great time to experiment! Don't feel that you must become an expert in your first role or put years into one role. Try different roles from technology, marketing, sales, channel, operations and so on. Don't be afraid to apply if you don't have the experience - you'll be surprised what opportunities open up for you if you're willing to try asking for something new. This will greatly benefit you later in your career when you have the vision to look below the surface and understand how to influence others to drive your goals.
If you could be any movie character for one day in real life, who would you be and why?
I'd love to be Mary Poppins and have an answer for everything and a carpet bag full of tricks! Nothing could get in my way! But reality is that channel operations requires building and problem solving with a limited amount of budget and resources. That is the true magic to channel operations - but I sure would like that bag of hers!
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
How about a continent? I'm well-travelled throughout North America, EMEA, and parts of APJ so I would love to tour South America. Each time I've had the opportunity to travel there, something gets in the way. I have a college friend who is a birder who spent weeks there sending beautiful pictures of the people, the places, and the wildlife. I was so envious of her time there - it's now my goal to defy the gremlins and go visit!
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