CRN 2017 Women of the Channel Details

Sheryl Wilson

President, Bay Pointe Tech Services

Location: Richfield, OH


Number of years in current position: 5

Number of years involved with indirect sales: 5

Twitter Handle: @baypointetech

Fun Facts:

Has a female boss
Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Has written a book
Had a lemonade stand
Has a blog

Biography and Background:
Dedicated professional with over 30 years in Sales and Marketing. My focus is on both Professional and Personal Development. I enjoy working with my dedicated hardworking team to provide the best in class relationships throughout the IT community. At Bay Pointe we strive to do what is best for the client in all situations. We build our reputation and earn the trust of those we work with every single day. Inspiring IT Confidence is how we build our brand.

How have you personally helped advance your company's channel business over the past year?
Having taken on the role of both President, Owner and team member I handle all our Business Development. With over 30 vendors to manage we work hard at staying on top of all the new technology and the accompanying certifications. In this role I work closely with our vendors to set up certification training for my Engineers and Sales Professionals. I also manage the day to day upkeep of the ever-changing of the guards so to speak. Vendor reps change often and staying on top of the changes to make sure we know who to call is a challenge. However, it provides an amazing opportunity to meet many different professionals over the years.

What are your goals for your company's channel business over the next year?
To attend more webinars and meetings with the various vendors we represent. As a small business, it can often be a challenge to juggle the needs of an IT business with the desire to communicate with our most trusted partners. Our goal is to grow our relationships so that we achieve the next level of partnership with our valued vendors.

What honors, awards or commendations have you won over the past year?
• 2014 named to the CRN's Managed Service Provider 500 List • 2016 named as one of the Top 10 Data Centers by Crain's Cleveland Business • 2017 Richfield Beautification Award from the Richfield Chamber of Commerce

Outside of your family, please name a woman you admire and why:
Jeanne Coughlin, founder and President of the Coughlin Group. Jeanne recruited me 4yrs ago to join an amazing group of women business owners. WPO is a peer-based advisory group limited to small group of women who must have an ownership interest in the business. The business must gross at least $2 million in annual revenue. We act as a board of advisors and share resources, expertise, and insight. WPO is based on the four C's ~ Confidentiality, Collaboration, Commitment, and Connections. As our facilitator, she has shown great strength and resiliency in balancing work, family, and her WPO commitments.

What advice would you give to young women who want to begin careers in technology?
Be strong, confident and know what you want. A strong work ethic early on can bring great victory but can also cause stumbles along the way. The roller coaster of life will provide ups and downs, but it is how we learn and grow. Listen more than you talk, love more than you dislike, and never give up on yourself.

If you could be any movie character for one day in real life, who would you be and why?
Scooby Doo because everyone loves him and he always seems to solve the mystery. But he does not "doo" it alone. He works as a team. Scooby taught me early on that there is no "I" in team. He never stops searching for answers.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Jerusalem to visit the holy sites. The why is the easy part. To see history in a way that cannot be described in books, articles, or movies. And to interact with the Israeli people who are so resilient.

Unedited Content Provided By Participants