CRN 2017 Women of the Channel Details

Jennifer Petty

Director, Global Partner Operations, Cisco

Location: San Jose, CA


Number of years in current position: 1

Number of years involved with indirect sales: 3

Fun Facts:

Has a female boss
Enjoys public speaking
Has an advanced degree
Has an MBA
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand

Biography and Background:
Jennifer Petty is a Director of Operations in Cisco's Global Partner Organization (GPO). She leads a team chartered with improving partner and distributor profitability, productivity and ease of doing business. Her team addresses the business policies, processes and system capabilities that help them stand up and run a profitable business with Cisco and grow that business through strategic business insights. Jennifer is a 17 year veteran of Cisco. During her career at Cisco, Jennifer has spent time in the Global Supply Chain, Finance and Operations organizations where she led large cross-functional business and IT teams through complex problem-solving and transformational change. Gaining experience in multiple organizations across Cisco has been invaluable in cultivating a broad understanding of how Cisco works and the opportunities the company has to improve and grow. Specializing in large, complex cross-functional portfolio management, process improvement and business capability implementation, Jennifer brings a set of skills to Cisco's Channel organization that help to address the unique challenges faced by Cisco's Partner Ecosystem. Jennifer holds a BS in International Economics from St. Mary's College and a double MBA in Organizational Leadership and Financial Management from JFK University.

How have you personally helped advance your company's channel business over the past year?
As a senior leader in Cisco's Global Partner Operations organization, I have played a key role in establishing this new team chartered with creating the right processes, policies and system capabilities to help our partners and distributors succeed. A few significant contributions over the last eight months include: • Influencing GPO, Operations and IT to move from a 'tools' mindset to one of enabling business outcomes. This includes simplifying and automating policies and processes, resulting in digitization of Partner operational capabilities; • Connecting large organizations across Cisco to solve Partner needs. Much of this work is influencing company policy and process in support of Cisco strategy and our move toward capturing recurring revenue; • Connecting experts with Operations and IT teams to educate on Channel business needs to accelerate deployment of new capabilities; • Delivering the Distribution Sales Visibility program to drive improved ease of doing business and furthering neutrality across Cisco Channels. My team and I are very focused on driving the end-to-end changes necessary to deliver velocity and scale through Cisco's industry-leading channel. Everything we do, every day, is to that end - for our Partners and Distributors, Cisco and our Shareholders.

What are your goals for your company's channel business over the next year?
1. Help our partners achieve growth and profitability in the ever-changing technology landscape. 2. Develop programs, tools, training and resources that enable our partners to evolve their business so they can capture digital transformation opportunities. Focus areas include Customer-in selling, customer lifecycle/software (recurring revenue) and professional services. 3. Continue to aggressively drive our strategic priorities, including: 1) making it easier for our partners to transact with Cisco; 2) ensuring our collective go-to-market engines are aligned around the same priorities; and 3) sharing an equitable exchange of value that is commensurate with the evolving technology landscape.

What honors, awards or commendations have you won over the past year?
I had the distinct pleasure of leading the implementation of the Distribution Sales Visibility program during the last two years. We have a fantastic team who worked through significant challenges to deliver transformational value and ease of doing business benefits to our Distributors, Partners and Sales team. In January, we were given the Cisco Global Partner Organization (GPO) Rockstar Award, awarded by the GPO senior leadership team. As the senior operations leader on the team, I could not be more proud of what we accomplished together!

Outside of your family, please name a woman you admire and why:
Cisco has an amazing leadership team, many of whom are women worthy of admiration. One such woman is Wendy Bahr, SVP of Cisco's Global Partner Organization. Wendy is a transformational leader who connects the dots within her organization as well as across Cisco and the industry. She is incredibly smart, dedicated and hard working. While those are all admirable characteristics, what sets Wendy apart is her warmth, authenticity and ability to be tough in a caring and non-confrontational way - a hard balance to achieve. I sincerely appreciate Wendy's depth of knowledge, integrity, passion, humility and ability to drive results.

What advice would you give to young women who want to begin careers in technology?
Believe in yourself! You are capable and bring unique gifts to everything you do. You may not look at the world like everyone else, think like everyone else or act like everyone else - and in that lies your unique strength. Find your voice and your authentic leadership style and you will succeed in your own way. Don't be afraid to be you!

If you could be any movie character for one day in real life, who would you be and why?
If I could be any actress, I would choose Audrey Hepburn. She was kind, generous, elegant, talented, hardworking and optimistic. She freely and easily gave of herself to improve the world around her. The epitome of, "the beauty of a woman is seen in her eyes, because that is the doorway to her heart, the place where love resides. True beauty in a woman is reflected in her soul. It's the caring that she lovingly gives, the passion that she showsand the beauty of a woman only grows with passing years." I aspire to be THAT.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would like to travel to La Paz, Bolivia, with my son. Our nanny of six years is from Bolivia. She speaks Spanish to him and has shared some of her heritage with us. We would love to see where she grew up and experience a different culture. I want my son to learn to embrace cultural differences around the globe, and to learn to be grateful for the many advantages he has living in Silicon Valley. Early exposure and beginning with a place near and dear to our hearts would be a fantastic step in the right direction!

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