CRN 2017 Women of the Channel Details

One of our "Up and Comers"

Ellen Fleming

Director for Channel Sales, Partnerships, Dropbox

Location: Austin, TX


Number of years in current position: 2

Number of years involved with indirect sales: 6

Twitter Handle: @dropbox

Fun Facts:

Enjoys public speaking
Has an advanced degree
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
Ellen loves to build! Her first corporate job was in process engineering at a General Motors factory in Canada. She joined a rotational co-op program and had challenging assignments in areas including production planning, marketing, budgets and PR. An exciting move into international business planning provided opportunities to live in Japan, Brazil, Dubai, and Switzerland. Ellen joined Dell's Corporate Planning team and subsequently became the Controller for the Relationship Software and Peripherals Sales organization. When Dell acquired software companies, she was on the Integration Leadership team working with IT, Operations, Sales and Marketing for a successful merger of best practices. In 2011, she joined VMware's Channel Team where she was responsible for its 3-year plan, Partner Business Planning, and the Global Partner Compliance Council. For over a year now, Ellen has been part of an exciting 'start-up within a start-up' at Dropbox. In the role of Director for Global Partner Programs, she is building a team tasked with accelerating Dropbox sales through the channel.

How have you personally helped advance your company's channel business over the past year?
Ellen joined Dropbox early in 2016 and is responsible for building its Partner Program to develop, identify, recruit, enable and support Dropbox partners. After launching over 20+ cloud market places with distributors, she led the team that migrated existing resellers from across the globe to our new distribution partners. In addition to developing the internal processes to support program requirements and benefits, Ellen's team developed the training curriculum for sales, technical, services, support and marketing tracks. The young program has grown to thousands of partners globally.

What are your goals for your company's channel business over the next year?
We will leverage existing strategic partnerships with key partners like Ingram Micro, SYNNEX and Dell to grow our partner ecosystem by identifying and recruiting qualified cloud partners. We're also focused on an improved onboarding experience, which includes deployment of onboarding tools in 9 localized languages, with more to come. Additionally, we are adding a training curriculum for vertical specialization, which will cater to the needs of our diverse audience. These initiatives will spur significant growth for our Dropbox Partners this year.

Outside of your family, please name a woman you admire and why:
I admire people who inspire others to do great things, including one of today's biggest STEM advocates: Sylvia Acevedo. She leads Girl Scouts of America and the 1.9 million girls who believe they can change the world. Committed to the mission of building girls' courage, confidence, and character, Sylvia speaks of the importance in helping them discover their strengths, passions, and talents. She was one of the first Hispanic students (male or female) to earn a graduate engineering degree from Stanford University, starting her career as a rocket scientist at NASA's Jet Propulsion Laboratory.

What advice would you give to young women who want to begin careers in technology?
The question I would ask is: What career does not involve technology? There is great innovation, and therefore constant evolution and change in the technology industry. Embrace learning, listen to customers, work towards solving their problems and you will continue to grow personally and professionally.

If you could be any movie character for one day in real life, who would you be and why?
It would be the teacher played by Kevin Spacey's character in the movie 'Pay it Forward'. It's the story of a social studies educator who assigns his junior high school class to think of an idea to change the world for the better, then put it into action. When one young student creates a plan for "paying forward" favors, he not only affects the life of his struggling single mother, but he sets in motion an unprecedented wave of human kindness which, unbeknownst to him, has blossomed into a profound national phenomenon.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would travel to the coastal community of Mzambarauni, Kenya. Houses are typically constructed of dirt floors, mud walls and corrugated iron roofs. Most adults are unemployed but some work as laborers and earn $20 per month. I would go there to meet an almost 5 year old girl, Melan Mupan, whom my daughter chose to sponsor a year ago. They write (translated) letters and we send care packages on special occasions. Some day we will meet her.

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