CRN 2017 Women of the Channel Details

LouAnne Reynolds

Sr. Director, Global Channel Marketing, PTC

Location: Needham, MA


Number of years in current position: 1

Number of years involved with indirect sales: 25

Twitter Handle: @LReynoldsPTC

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand

Biography and Background:
Lou Anne Reynolds joined PTC as the company's PLM Channel Go to Market Director in December, 2015. She was selected to take on the role of Sr. Director, Global Channel Marketing in May of 2016. PTC is a global technology provider of the leading IoT and AR platform and field-proven solutions that transform how companies create, operate, and service products. In her role Lou Anne leads the development and execution of the worldwide channel marketing strategy carried out by a global partner ecosystem. Previously, Lou Anne was the Sr. Manager of Global Channel Marketing Programs at EMC. Lou Anne led a cross functional global team of marketers to bring channel-only enablement, digital marketing, and loyalty programs to market through Partners. Lou Anne also managed several channel alliance relationships and led a team effort to develop a partner loyalty survey program. Reynolds holds a Bachelor's of Science degree in Marketing from Boston University.

How have you personally helped advance your company's channel business over the past year?
With only 9 months into the job, I implemented key foundational elements of a world-class, global channel marketing program to align with channel sales goals; ensuring partners are on-boarded, enabled and become productive quickly. I invested in tools, programs and enablement to improve partner marketing readiness, implemented standards and guidelines to increase efficiency, and launched an automated demand-generation marketing platform to improve time to market.

What are your goals for your company's channel business over the next year?
Over the next year, Global Channel Marketing will focus on improving the efficacy and ROI of our Partners' marketing efforts. We will recruit new and train existing partners to build the IoT Connected Products business. We will improve marketing programs, demand-generation marketing campaigns, tools, guidelines, and best practices to drive double digit growth in the channel. We are hosting the first PTC Global Partner Summit to enhance partner readiness.

What honors, awards or commendations have you won over the past year?
I joined PTC in December of 2015; as the PLM Director of Channel Go to Market. Five months into that position, Kerry Grimes, SVP of PTC WW Channel Sales, asked me to take on the Global Channel Marketing role. I consider it to be an honor and a privilege to be part of the PTC Channel team.

Outside of your family, please name a woman you admire and why:
One of the women I admire most is Linda Connly, SVP at Dell/EMC Corporation. I have known Linda since our early days at Data General and have watched her navigate her career with passion and integrity. She is an authentic leader who is highly respected by senior management, her peers, and her extended teams. Linda is recognized for her ability to effectively transform organizations and as a result is often recommended to take on new opportunities. Even with the demands of her very busy life, Linda always finds time to be a mentor, and to offer advice and support.

What advice would you give to young women who want to begin careers in technology?
I encourage women to get in the game; to actively participate. I recommend that they be open to new challenges, to take chances and try new things. I guide them to find something they can be passionate about. Whatever they strive to do, they should give it their all; make it better. It's important to know your subject well. I would advise women to be authentic leaders; to act with integrity. I recommend that they read Sheryl Sandberg's book Lean In.

If you could be any movie character for one day in real life, who would you be and why?
I would enjoy being Dr. Elizabeth Mc Cord (Secretary of State on the TV series "Madam Secretary") for a day. This character is valued for her knowledge and experience. She has the power to effect change around the world and uses diplomacy to solve critical, global issues. While she does not always succeed, she never gives up.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would like to visit Singapore so I could experience what I consider to be one of the most current, yet exotic parts of the world. In Singapore, everything is different from what I know: the people, culture, environment, food, dress, language, music, history, business, art. I would like to experience the old and the new, combined into one.

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