CRN 2017 Women of the Channel Details

Sarah Goodchild

Global Director of Channel Marketing, CyberArk

Location: London, UK


Number of years in current position: 2

Number of years involved with indirect sales: 14

Twitter Handle: @sgoodchild56

Fun Facts:

Has a female boss
Enjoys public speaking
Has worked for a solution provider organization
Loves Spotify
Has a personal mantra

Biography and Background:
Sarah Goodchild is a global director of channel marketing at CyberArk. With 14 years of channel experience, Sarah is a proven channel strategist and marketing program expert, experienced in building and delivering strong channel infrastructures, driving product adoption and enablement plans to successfully create growth in the market. Her strength is collaboration and bringing together different departmental teams to enhance the company channel offering; whether that be Partner Relationship Management (PRM) platforms, new programs to market or new enablement offerings. At CyberArk, Sarah manages the company's global certification program for channel, the partner advisory board, its partner portal, and channel marketing and communications across the entire channel community. Prior to CyberArk, Sarah drove global channel and enablement programs at Sophos, RES Software and Websense.

How have you personally helped advance your company's channel business over the past year?
Over the past year, I helped expand CyberArk's Global Certification Program for sales and technical learning, which ensures our partners have access to sales and technical training online in a self-serve format. More than 2,000 individuals have taken advantage of training courses through CyberArk University, which allows us to rapidly increase the skillset within the channel. I also drove the launch of CyberArk's partner portal, which contains all partner resources including marketing campaigns, sales tools, product information and deal registration. Additionally, I led the introduction of global channel marketing newsletter and a social media platform for our partner community, which offers suggested social media posts for their own networks to help build engagement within their customers and prospects. I launched a formal Global Partner Advisory Board in Americas and EMEA, which regularly brings together our key partner executives with the CyberArk senior executive team to identify key growth changes for channel and ensure we continue to build upon our commitment to our global partner network. Another key focus has been driving awareness of the C3 Alliance, the company's global technology partner program, among global channel partners.

What are your goals for your company's channel business over the next year?
Goals for the CyberArk Global Channel Partner Program include continuing to expand across vertical industries, such as healthcare and government, and company sizes. This includes increasing global collaboration with advisory firms, systems integrators and value added resellers around the world. We will also continue to increase global visibility for the C3 Alliance (, CyberArk's global technology partner program, as a strong differentiator that provides the channel with greater access to integrated technology solutions. By focusing on introducing initiatives that help partners uncover new revenue drivers, CyberArk continues to promote sustainable growth and nurture comprehensive partner relationships.

What honors, awards or commendations have you won over the past year?
The work that my team has done over the past year has continually received recognition. CyberArk was included in CRN's 2017 Security 100 list and was named one of the 15 Coolest Identity Management and Data Protection Vendors. My colleague Scott Whitehouse, CyberArk's VP of Channels & Alliances, was named a CRN Channel Chief in 2017 for the second year in a row. CyberArk has also received media attention in CRN for its partner program (

Outside of your family, please name a woman you admire and why:
I have a personal friend who I've known for 20 years, and admire very much. We both started our professional careers together working in recruitment. As our careers have progressed, we've been there every step of the way to support each other as we deal with challenging decisions, as well as pursuing professional development opportunities and balancing work and personal life. I belong to a few professional organizations and am part of several LinkedIn groups, but having personal, peer relationships that provides consistent support and guidance are ultimately the most valuable, for me personally.

What advice would you give to young women who want to begin careers in technology?
Be curious, be courteous and be ambitious. Engage in the business from top to bottom and don't be frightened to ask questions - no matter what the person's job title is.

If you could be any movie character for one day in real life, who would you be and why?
As someone who loves travel and adventure, I'd like to be Superman for his flying powers. I'd love to be able to visit different countries quickly. South America, India and Canada are all at the top of my bucket list and to be able to tick those off with ease would be wonderful.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would choose Kochi, India. I am intrigued by what I've learned about the city and am struck by the architecture, history and culture. With influences from China, Portugal, Holland and England, the culture is vastly different from Western society - and a location that's different from my usual holiday destinations. I would love to explore their culture and beliefs, their history and customs, and spend time with local residents to understand their views of the world around them.

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