CRN 2017 Women of the Channel Details

Beth Villalpando

Director, NA Distribution Marketing, Dell EMC

Location: Montgomery, TX


Number of years in current position: 6

Number of years involved with indirect sales: 35

Fun Facts:

Has a female boss
Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand

Biography and Background:
Beth Villalpando is Director of Marketing for North America Distribution, where she is responsible for ensuring creation and execution of collaborative marketing programs aligned to both Dell EMC and distribution partners' strategic objectives. Prior to her current role, Beth was responsible for the go-to-market strategy and execution for Dell's distribution business, resulting in high double digit growth year after year. Beth brings more than 35 years of IT Channel experience to her current role, learning and growing experience with IBM, a solution provider Reseller, Compaq/HP, and Dell EMC.

How have you personally helped advance your company's channel business over the past year?
The distribution business is a rapidly growing portion of Dell EMC's global channel strategy. Distribution was an important route to market for both EMC as well as for Dell, so our new combined company provides a tremendous growth opportunity for the channel. Our distribution partners utilize their expertise and knowledge to position Dell EMC comprehensive solutions to their resellers. As a member of the distribution management team, we're really proud of the strong growth our distribution team has enabled.

What are your goals for your company's channel business over the next year?
Our Channel business is growing significantly faster than the overall market. Channel revenue growth is up by high double digits in North America. Our channel partners and distributors are a very important part of Dell EMC's growth strategy. Our new company is more committed than ever to these relationships globally.

What honors, awards or commendations have you won over the past year?
We are very proud to have earned two awards recently. Ingram Micro awarded our marketing team with their Collaboration Award, and Tech Data Canada recognized us with a Difference Maker Business Partner. These are especially meaningful because we were recognized by our actual customers.

Outside of your family, please name a woman you admire and why:
I have been incredibly fortunate to have 3 best friends from the time I was 10 years old. In addition to managing rewarding personal lives, each of these women have dedicated their professional lives to the well-being of others. Lisa Walling and Luann Gallant are in education as school district administrators, and Cathy Townsend is in healthcare, her skill and expertise touching thousands of lives. I'm so privileged to go through life with these amazing women.

What advice would you give to young women who want to begin careers in technology?
Embrace Change! Align yourself with a strong team so you share the same goals, work together as a team, and celebrate the team achievements. The IT Channel offers so many opportunities globally. Your career can be exactly what you want long term!

If you could be any movie character for one day in real life, who would you be and why?
Princess Leia portrayed a woman who was smart, strong, and brave. Her goals and beliefs were clear. Leia was in charge of her own destiny, and owned the active role in shaping her destiny. We all appreciate her fiery, strong willed character. Plus, my kids would love to have Princess Leia as their mom, even for just one day.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Sydney Australia! I've been fortunate to travel to so many amazing places, but not yet to Australia. As a child, I had a pen pal in Sydney. Old school hand written letters mailed with international stamps. I'm always interested in friends' Australian adventures. My childhood pen pal had to stop her education before she could graduate from high school, so she could work to help her family put her two brothers through medical school. It was a cultural expectation that she accepted. I've always wondered, as time and attitudes changed, what opportunities did she ultimately have in her adult life?

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