CRN 2017 Women of the Channel Details

Amy Belcher

Director - Global Partner Program, Dell EMC

Location: Tampa, FL


Number of years in current position: 3

Number of years involved with indirect sales: 18

Fun Facts:

Has a female boss
Enjoys public speaking
Has an advanced degree
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Can ride a motorcycle
Had a lemonade stand
Always wanted to be an Olympian
Has a blog

Biography and Background:
Eighteen years ago I accepted a role as Product Marketing and Sales Manager at Systemax (formerly Global Computer). As a Solution Provider, it became clear that my future success would be dependent on a diverse knowledge of the industry from all points of view. At Systemax, I purchased most of my products from Tech Data and as such, that was the next logical step in my channel career. I began my 11 year tenure at Tech Data as a Senior Product Manager and my last role was Vice President of the Storage & Virtualization business unit where I on-boarded VMware and built out a highly successful VMware practice. I also relaunched EMC and grew profitable revenue by 230% Y/Y and enabled 250 partners in the first year. Having overachieved my goals at Tech Data, I accepted a role in Global Channel Marketing at EMC. In my nearly five years at Dell EMC, I've worked in a variety of capacities, with the majority of my work focused on the EMC Business Partner Program.

How have you personally helped advance your company's channel business over the past year?
My team and I ensured that the requirements & benefits of the EMC Business Partner Program were clear and predictable as we entered into the Dell integration process. Additionally, I was intimately involved in the design and implementation of the new Dell EMC Partner Program.

What are your goals for your company's channel business over the next year?
Make it Simple, Predictable & Profitable for partners to do business with Dell EMC.

What honors, awards or commendations have you won over the past year?
In the last year, I've received multiple recognition awards for my Passion for Winning, Results Focus, and Building programs that change the future landscape of the organization.

Outside of your family, please name a woman you admire and why:
Carla Harris - I admire her because she authentic, smart and passionate about her personal and professional life.

What advice would you give to young women who want to begin careers in technology?
I would encourage them to try it before they buy it! Spend a "day in the life" of someone in the role and ask themselves if that's truly how they envision spending majority of their professional career.

If you could be any movie character for one day in real life, who would you be and why?
I'd like to be Sandra Bullock's character in the blindside. She's passionate and driven...and she gave someone a chance when no one else would.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I love to travel but Dubai is on my top list of "places to go" because I love and admire their culture and the architecture of the buildings is particularly interesting.

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