CRN 2017 Women of the Channel Details

Michelle Eatherton

Head of Global Partner Funding, Amazon Web Services

Location: Seattle, WA


Number of years in current position: 1

Number of years involved with indirect sales: 14

Twitter Handle: @mleatherton

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra
Had a lemonade stand
Has a blog

Biography and Background:
Michelle has worked with the IT channel ecosystem her entire career, starting in sales at CDW and moving into Business Development/Marketing/Alliances roles at Softchoice. She joined AWS nearly 4 years ago and has had three distinct roles during her tenure there, including Program Manager on the Channel Reseller Team, building the AWS Partner Onboarding global team and now serves as Head of Global Partner Funding on the Operations team. A Wisconsin native, Michelle received her degree from UW Madison and now resides in Seattle, WA with her family.

How have you personally helped advance your company's channel business over the past year?
In the fall of 2016, Michelle launched a global team to support the onboarding of new partners into the AWS ecosystem. Because of this framework and team, AWS now has a way to measure new partner potential and to accelerate & foster the growth of partners at an earlier stage. In the past 6 months she moved into a new role as Head of Global Partner Funding where she re-aligned the team to support the strategic areas of investment dollars and simplified the application process for partners to access funding.

What are your goals for your company's channel business over the next year?
Over the next year, Michelle will be leading her team to think bigger about funding programs & benefits by working with our external partners and the internal APN team to implement new tools and programs that further align with AWS partner needs.

What honors, awards or commendations have you won over the past year?
Certificate of Appreciation for successfully completing American Corporate Partners (ACP) Veteran Mentoring Program, Spring 2017 Ring Leader Coordinator, Seattle chapter for Leading Women in Technology, a nonprofit organization dedicated to helping women advance their careers

Outside of your family, please name a woman you admire and why:
Anais Nin was a woman ahead of her time and published literary works and journals that span decades. People loved her and hated her; she was misunderstood but never cared to be ordinary. My favorite quote by her is, "We don't see things as they are, we see them as we are."

What advice would you give to young women who want to begin careers in technology?
Jump in head first to a role that gets your foot in the door. Don't think that you don't know how to do it. Just do it. Also, ensure you get external facing experience early on and draw on it throughout your career - being able to put yourself in the shoes of a customer will guide you to make the right decisions behind the scenes.

If you could be any movie character for one day in real life, who would you be and why?
I have always been fascinated with the era of the late 1800s to early 1900s and the role that women played during this time. I would definitely love to be Scarlett O'Hara for a day - wearing those dresses, saying those famous lines

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would go to Thailand to relax and escape the Western "rush" way of life for a while. The mix of beaches and massages and food would be the ultimate getaway!

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