CRN 2017 Women of the Channel Details

One of our "Up and Comers"

Michele Pilgrim

Director, Global Partner Marketing, VMware

Location: Palo Alto, CA


Number of years in current position: 2

Number of years involved with indirect sales: 7

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra

Biography and Background:
Ms. Pilgrim thrives at driving business growth by accelerating direct and partner-influenced revenue through scaling business process go-to-market strategy and demand gen marketing automation through digital channels. With a management and technology consulting background, she focuses on analytics while leading effective collaboration between technical and business teams. Prior to joining VMware, Ms. Pilgrim spent time at SAP developing cloud alliance relationships, and supported the SuccessFactors human capital management suite growth.

How have you personally helped advance your company's channel business over the past year?
I currently own and drive the overall marketing technology platform ecosystem to meet global partner marketing growth targets. Throughout the last year, I have worked to scope, build and launch a digital platform for our partners to leverage their marketing efforts and ensure a single execution layer for those efforts. Moving forward, with the new focus on global programs, I am working on developing a way to integrate these programs (for example: a webinar in a box or digital banner ads) with the platform so that partners can use their marketing development funds for these programs, which can be accessed through VMware's Partner Demand Center, with full lead reporting surfaced through the partner's account with performance results viewable by VMware.

What are your goals for your company's channel business over the next year?
Our goals include expanding on building technology platforms to support development fund allocation and marketing attribution for our global partner marketing manager community. By partnering with our regional and global teams, we will build a closed-loop process for using development funds and leads generated through these funds. We will continue driving the global growth of our partner marketing efforts by working with our performance analytics team and matching up their propensity to sell models with the metrics we collect. The data blending of these metrics provides powerful substance on which to base our new marketing programs.

What honors, awards or commendations have you won over the past year?
I have recently joined the Bay Area Chapter of Bruin Electrical Engineering to help energize fellow UCLA electrical engineers and provide career guidance on the multiple paths an electrical engineering degree can offer. In 2016, I became a member of The Club SV, a leadership incubator for women in the San Francisco Bay Area.

Outside of your family, please name a woman you admire and why:
Teresa Briggs. Teresa is the western region market place leader at Deloitte, and serves as one of the leading work/life mentors for others. In addition to her work at Deloitte, she helps connect companies focused on charitable efforts with technology firms. She is a personal friend and I have witnessed her amazing style, willingness to help others and success in pairing technology with arts, charity and global humanitarian causes.

What advice would you give to young women who want to begin careers in technology?
Pursue projects and work that is interesting and meaningful to you personally. Do not strive for only a title or salary. Following a path that is enjoyable and fits skill sets will happen organically. I also recommend taking positions that include working as part of a larger team. Teamwork, at all levels, creates an amazing environment and collaboration lays a solid foundation for developing leadership skills.

If you could be any movie character for one day in real life, who would you be and why?
Gene Kranz from "Apollo 13." Gene Kranz served as NASA flight director and his "failure is not an option" philosophy drove innovation, taught teams to work under intense pressure and celebrated the victories and achievements of NASA. His tactical experience as a pilot combined with his technical knowledge of the systems allowed him to provide leadership at an exceptional level. I would like to be the NASA director responsible for multiple space missions, exploratory science and leading a team of hundreds all working together for the same goals.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Iceland. Its relative location to the world has allowed it to develop a strong cultural and art community while also celebrating the intense natural beauty of the country. I would love to spend a week in Iceland to attend the Reykjavik Arts Festival, and to go hiking and ice climbing. The mix of cultural experience with an extreme land of glaciers and volcanos would be fantastic.

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