CRN 2017 Women of the Channel Details

Emalee Sugano

Business Strategy Consultant, CharTec

Location: Bakersfield, CA


Number of years in current position: 2

Number of years involved with indirect sales: 5

Fun Facts:

Enjoys public speaking
Has an advanced degree
Has an MBA
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra

Biography and Background:
Emalee Sugano serves as the Business Strategy Consultant for CharTec. She facilitates strategy sessions for all CharTec Members where she seeks to understand current business struggles, then develops annual strategic plans with specifically prescribed action items and corresponding resources. Emalee is responsible for developing and executing curriculum for the CharTec Academy attended by hundreds of business owners and executives annually. Emalee gained valuable strategic planning experience by teaching Marketing at the University of Denver. She guided nearly 500 students through the fundamentals of marketing, including the practical application of creating marketing plans. In addition, Emalee consulted for a financial services firm segmenting and positioning some of its major target markets, then determining how to get those individuals more engaged with the company over time. Prior to that, she worked for a public relations firm, planning, researching, budgeting and implementing public relations campaigns for clients in mining, geospatial, and consumer packaged goods industries. Her efforts resulted in placements in major media outlets, such as The New York Times, Wired, and Good Housekeeping. Emalee holds an MBA with a concentration in Innovation and Entrepreneurship and a BA in Communication with a Minor in Marketing from the University of Denver.

How have you personally helped advance your company's channel business over the past year?
CharTec is dedicated to the success of our Members, helping them meet their growth and revenue goals. One of the key delivery vehicles in this mission is the CharTec Academy, held 7 times throughout the year. Over the course of three days, we conduct 30+ sessions in Sales, Marketing, and Operations ranging from how to define your offering to the top ten reasons companies get sued. In 2016, we recognized that our Members were not making as many repeat trips to Academy, feeling that they had maximized their learning potential on their first trip. In order to encourage repeat visits and ensure that we were delivering the most up to date content, I began introducing 50-60% new content at each Academy, as well as expanding our speaker lineup to include more subject matter experts from all areas of the business. This has resulted in nearly 50 brand new sessions to educate our members on site during Academy as well as on our Connect Site when they return home. Outside of Academy, I conducted an additional nearly 100 strategy sessions for our Members driving their businesess forward.

What are your goals for your company's channel business over the next year?
CharTec's strives to help MSPs grow their businesses by filling in gaps in their sales, marketing, and operations. Over the past 25 years, we've amassed tremendous experience from our own MSP, ARRC Technology, which we make available to our Members through videos, documents, and calculators. This year, I'll be completely revamping the delivery mechanism for these resources and launching a new Membership platform, including new interactive tools and wizards, virtual courses, and completely updated curriculum in an effort to increase engagement, ease implementation of our strategic plans, and enhance stickiness for our audience.

What honors, awards or commendations have you won over the past year?
In addition to my second-time recognition on the Women of the Channel list in 2016, I was one of 23 women honored on the CRN Women of the Channel Up and Comer list based on my efforts in the creation and deployment of strategic planning sessions for our Members.

Outside of your family, please name a woman you admire and why:
Joanna Gaines of Fixer Upper is an optimistic entrepreneur that has endured both painful failures, exceptional success, and isn't afraid of trying new things. Through perseverance, faith in God, and trust in timing she has grown multiple businesses, while remaining dedicated to being a strong wife and mother. I strive to have her graceful attitude, playful spirit, and understated confidence, as I continue to grow as a businesswoman, leader, and mother.

What advice would you give to young women who want to begin careers in technology?
Always be learning. Technology is one of the fastest growing, yet quickly changing industries. You'll shine as you remain on the cutting edge, bringing ideas to the table grounded in a clear understanding of emerging trends. At the same time, don't always be the first to speak. Honor those that have walked the path before you. Use their experience and your enthusiasm to create something even better together. Seek a mentor, and also seek to mentor others as you all continue to grow.

If you could be any movie character for one day in real life, who would you be and why?
Hermione Granger is the epitome of me as a student from the frizzy hair to the nose in the book. I'd love to experience what school is like from her perspective, though, entering the completely unknown world of magic and taking the opportunity by storm. From the broomsticks to the castle to the coursework to protecting Harry and Ron, Hogwarts looks like pure fun.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
Every trip should include relaxation, food, and a whole lot of exploring, so I would go to Rome. Gourmet Italian food and a lot of urban hiking to see the Sistine Chapel, Colosseum, and the Pantheon all make the trip appealing.

Unedited Content Provided By Participants