CRN 2017 Women of the Channel Details

One of our "Power 100 Vendors"

Adee McAninch

Director, Channel Alliance Marketing, North America, Veeam

Location: Columbus, OH


Number of years in current position: 5

Number of years involved with indirect sales: 14

Twitter Handle: @adeemc

Fun Facts:

Has a female boss
Enjoys public speaking
Has a mentor
Is a mentor
Has a personal mantra
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
Adee McAninch has more than 17 years of technology sales and marketing experience. She held previous positions at Sterling Commerce, Quest Software (Aelita) and Numara Software before joining Veeam Software where she currently holds the position of Director of Channel & Alliance Marketing for North America. At Veeam, she leads a team of marketing professionals and they are collectively responsible for all things program/marketing related for alliances, channel, cloud and distribution. Adee's greatest strengths are her creativity, leadership, and her results oriented approach to marketing. Adee holds a Bachelor's degree from Wright State University where she attended on a full-athletic scholarship. She currently resides in Columbus, Ohio with her husband and three sons.

How have you personally helped advance your company's channel business over the past year?
Being responsible for our Channel, Alliances, Cloud and Distribution marketing in North America has allowed me to ensure that all elements of Veeam's business are considered when rolling out something new for the Channel Program. This past year, we rolled out a new rewards program platform that takes into account ALL elements of the business including selling with Alliances, pushing our cloud message and more. Instead of simply knowing or understanding one aspect of our channel (whether it is resellers, service providers, alliances, etc.) the fact that I have visibility into all areas that impact our channel business help me better shape our program overall - and this past year was no exception. Developing the foundation for many of our programs from 2016 such as Veeam ProPartner Rewards, Partner Acceleration Program, Alliance Attach Program, Invest in Success Program, etc. are only possible because of this visibility and because of the strong collaboration amongst my team having that understanding of what the other group is doing.

What are your goals for your company's channel business over the next year?
Veeam is experiencing its biggest shift in focus since its inception 10 years ago: new products are developing, Alliance relationships are strengthening, Cloud business is booming, and our channel business is becoming more prescriptive. This year, we are investing more strategically with our most engaged partners by adding more resources than any other year dedicated to helping us sell our new products, grow alliance-related business, push our cloud offerings and be that trusted advisor to our partners with both to and through partner marketing efforts.

What honors, awards or commendations have you won over the past year?
I was promoted from Sr. Marketing Manager to Director of Channel & Alliance Marketing at Veeam. My goals have changed with this new role. In the past, I hung out in the trenches through every stage of program or campaign development. My focus has gone from getting things done to letting OTHERS get things done with my guidance. This spring my husband and I were selected to throw out the first pitch at my son's high school baseball game. We were both high school and college athletes, so even though my son didn't love the idea, we were both honored.

Outside of your family, please name a woman you admire and why:
I admire my friend Erika Smith. She is a hardworking, smart and independent woman who has always followed her dreams. She followed her dreams (unfortunately to other cities or states away from me) of getting her Masters, running her own business and never just "settling" for the status quo. Whenever I have a work related issue or idea she is the first one I reach out to for guidance. Her creativity, passion and drive in EVERYTHING she does is always something I have looked up to.

What advice would you give to young women who want to begin careers in technology?
Many young women enter the technology field in non-technical roles like marketing, sales or HR. These career paths are great and can be fulfilling and limitless with opportunity. But I do think that everyone that takes on a non-technical role in a technical field needs to be familiar with the technology. Just promoting what someone else wrote for you or selling what a Sales Engineer demonstrated for you is not enough. Take time to learn more than the basics and maybe you'll find yet another path leading to something you never thought you could do or wanted to do.

If you could be any movie character for one day in real life, who would you be and why?
The one movie that makes our family stop what we're doing and watch is The Blind Side. Leigh Anne Tuohy, who is played by Sandra Bullock, is a tough but reasonable woman. She's family oriented but independent. Classy but real, with a lot of compassion. She's who I aspire to be.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
* I'd go to Athens, Greece. When I see pictures, I feel like it's not even real and have to catch my breath. I also really love history, and all these critical events in Athens happened so long ago. I've got Greek heritage as well, so tracing the paths of my ancestors would be really cool.

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