CRN 2017 Women of the Channel Details

Dorothy Farris

Vice President, US Sales SLED (State Local and Education), Veeam

Location: Los Angeles, CA


Number of years in current position: 2

Number of years involved with indirect sales: 30

Twitter Handle: @N/A

Fun Facts:

Enjoys public speaking
Has worked for a solution provider organization
Has a mentor
Is a mentor
Has a personal mantra

Biography and Background:
Dorothy Farris serves as vice president, U.S. sales for Veeam, a position she has held for more than two years. Prior to her current role, Farris served as regional sales director at Veeam for just over two and half years. Before joining Veeam, Farris was vice president of worldwide sales at Juniper. She also held senior sales positions at Wyse Technology, ViewSonic Corp., Futurelink Corp. and AlliedSignal Aerospace. She serves as chair of the board for Pacific Oaks College and Children's School and holds a bachelor's degree in business with an associates degree in math from the Rochester Institute of Technology.

How have you personally helped advance your company's channel business over the past year?
I've made a point of demonstrating through leadership and "walking the talk" of Veeam's commitment to sell 100% through the Channel Model and articulating its importance both inside Veeam and externally. Along with the team of sales professionals I manage, I participate on a daily basis in joint sales calls with resellers, drive executive engagement with executives and engage with my team on joint pipeline and opportunity management with our partners. With our channel partners Veeam grew it's SLED business 28% YoY and expect with their engagement to grow at 34% in 2017.

What are your goals for your company's channel business over the next year?
• Helping partners build a business with Veeam, particularly in the SLED vertical. • Ensure an integrated channel strategy so reseller, cloud service provider and alliance partners work together to benefit one another and increase sales. • Increase Channel Partner's technical and service delivery capabilities. • Ensure partners have knowledge and capability to provide services that benefit our customers and generate profits for resellers. • Help partners talk about the data center - how it looks from a storage and cloud point of view - enabling larger solution sales, and make sure the channel understands the synergies Veeam can provide.

What honors, awards or commendations have you won over the past year?
I was reappointed to a sixth term as chair of the Board of Trustees at the Pacific Oaks College and Children's School, and the Board of Trustees for The Chicago School Educational System. At Pacific Oaks, 90% of our graduates (we give BA/MA degrees) are women. The best part is standing there when 300 graduates get their diplomas at the end of the year. It's an opportunity to apply my business skills to an academic environment. We've gone from being in the red to being in the black, with growing enrollment. It's one of my most meaningful accomplishments.

Outside of your family, please name a woman you admire and why:
Madeleine Albright, the first women to be US Secretary of State. I admire her because she never let the challenges in her personal or professional life stop her. She is known for being strong willed and isn't afraid to take risks or speak out on issues. She's also constantly looking for ways to grow personally and professionally. I view her as someone who seeks to solve problems and negotiate a win/win while never losing her sense of humor.

What advice would you give to young women who want to begin careers in technology?
Be willing to take risks and open to opportunities. Step out of your comfort zone; don't take yourself too seriously, and keep a good sense of humor. Recognize change is happening and you need to embrace it. Don't stop growing (read a book; watch a Ted talk; follow the trends in CRN) and don't be afraid to ask for what you want.

If you could be any movie character for one day in real life, who would you be and why?
Erin Brockovitch. She's a great example that women can do anything they put their minds to do, even in a field that is traditionally male-dominated. She has definitely made a difference in the lives of many people.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I'd love to go to Cape Town, South Africa, just because to me it would be such a unique cultural experience. I've never been to Africa. Different customs, approaches, ways of thinking - I think that would be fascinating.

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