Biography and Background:
Sarah Hamilton is a marketing leader with over 20 years of experience in pioneering new ideas, delivering results, and driving innovation through B2B marketing and authentic messaging across multiple functions: Channel and Alliances; Product and Solution; Demand Generation; Advisory Services; Product Management; and Account Management. She has proven resourceful in maximizing small marketing budgets and pinpointing high-impact, multichannel programs that drive inbound marketing and customer interaction to, through, and with channel partners. She has delivered quantitative impacts to pipeline, bookings, website traffic, lead generation, and product lifecycle metrics. Sarah Hamilton is also a certified career consultant with expertise in team and organization design and chartering, leading through change, accelerating onboarding, motivation and mentoring, and developing and sustaining high performing teams. She is dedicated to driving success for her company and her channel partners while manifesting and exemplifying corporate values and business ethics.
How have you personally helped advance your company's channel business over the past year?
Over the past year, Sarah has led the maturation of joint marketing with strategic emerging partners, a new function that she conceived and established in 2015. In a short time, these partners have become paramount to the marketing effort. They represent 75% of the core focus partners for joint marketing campaigns in 2017, and are considered essential to achieving the company's target business objectives. She led her marketing team through significant changes to her partners' go-to-market strategies, including M&A and changes to executive leadership on the partner side, delivering results and business metrics through new opportunity identification, continued dedication to the best interests of her company and her partners, and relentless execution. Working with her marketing leadership peers, she initiated a global approach to channel marketing with alignment to company, product, and solution strategy.
What are your goals for your company's channel business over the next year?
In the coming year, Sarah will redesign the channel marketing function to drive focus through key joint initiatives with target partners, which will serve to maximize returns for all. She will expand the channel marketing reach into new partner categories such as ITOs and SIs in North America and abroad. Sarah believes that any successful endeavor hinges on the people who bring it to fruition. Therefore, she will continue to cultivate and mentor her team and to encourage them to take risks, explore new ideas, and to achieve results through collaboration.
What honors, awards or commendations have you won over the past year?
Sarah's key accolades over the past year were being named to CRN's 2016 Women of the Channel and achieving status among an elite group of scholars and industry leaders as a Certified Career Consultant through ICCS.
Outside of your family, please name a woman you admire and why:
I look up to female role models of all genres and professions, who maintain the common trait of creating something from nothing and making a profound impact on the world despite limited resources. Tina Fey is one such example. She persevered in a 'boys-club' industry, becoming the first female head writer for Saturday Night Live and receiving the Mark Twain Prize for American Humor. Even before achieving these accolades, Fey managed to reinvent herself many times, overcoming rampant sexism, all toward the goal of making people laugh.
What advice would you give to young women who want to begin careers in technology?
Even though you are starting out in your career and feel that you have a lot to learn, keep in mind that we have all been there, and we all continue to grow. Career development is a constant, ever-evolving practice. Don't be afraid to ask for help and advice and to share what you learn with your colleagues. There is room in this industry for us all to succeed together.
If you could be any movie character for one day in real life, who would you be and why?
I would opt for Jamie Lee Curtis' role in Freaky Friday (2003 remake). The best way to learn about someone else's perspective is to literally walk in their shoes. Additionally, that movie was lighthearted and funny. Spending an entire day in such a setting would be fabulous.
If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would travel to Sydney, Australia. Of course, I would visit the tourist attractions--the Sydney Opera House, The Rocks, Darling Harbour, etc,-- and every beach I could find. In addition, I would indulge my penchant for fitness by taking some unique classes in Sydney's thriving exercise and wellness community.
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