CRN 2017 Women of the Channel Details

Alison Haynes

Vice President, Partner Marketing & Programs, IntelePeer

Location: Boulder, CO


Number of years in current position: 3

Number of years involved with indirect sales: 18

Fun Facts:

Enjoys public speaking
Has a mentor
Is a mentor
Loves Spotify
Has a personal mantra
Had a lemonade stand
Always wanted to be an Olympian

Biography and Background:
Alison Haynes, VP of Partner Marketing and Programs, leads IntelePeer's channel marketing strategy and indirect partner program initiatives. With more than 18 years of marketing and indirect experience, Alison has been part of award-winning partner programs at GE Access, Level 3 and Global Crossing. She has developed and launched programs and branding campaigns as part of overall sales strategies as well as the tools and programs sales teams and partners need to be successful.

How have you personally helped advance your company's channel business over the past year?
Our focus has been to launch new and evolve existing programs that make our partners the most successful. At any given time, we have SPIFs, partner contest and raffles to provide our partner community with an opportunity to earn income above and beyond traditional recurring commissions. Our robust MDF and field marketing initiatives allow for custom business planning for our top partners, helping them to create demand for services and their business. In addition we launched new tools and education programs geared to provide partners with the necessary resources to sell our SIP services as well as our new product line for contact centers. The new partner training and onboarding program is comprised of live and online modules tailored to individual partners and topics at hand. Finally, we measure our performance through a partner satisfaction survey to understand what initiatives are working and what needs improvement.

What are your goals for your company's channel business over the next year?
We want to show our partners what a true partnership means by building lasting relationships and enabling them with the right resources to help them be successful. We'd like to continue to engage our top performing partners and invest more heavily in them through customized training, support and incentive programs.

What honors, awards or commendations have you won over the past year?
2016 Women of the Channel

Outside of your family, please name a woman you admire and why:
I've always admired Maya Angelou for her compassion, kindness and ability to show that interconnection with humanity is possible to achieve even in the midst of often harsh conditions. She leveraged words and literature to shed light on social topics that cut across gender, race and social class by, providing a voice to many who felt they were not heard. She encouraged and empowered everyone, not just women, to share their perspective and be part of the conversation.

What advice would you give to young women who want to begin careers in technology?
Being passionate about what you do is critical to your success and will open more doors as you fully engage in different areas or topics of interest. Beyond that, it's speaking up and being part of the conversation. Take risks - have the courage and self-confidence to go for what you want and the maturity to accept the consequences and know that it's okay if the risks don't work out.

If you could be any movie character for one day in real life, who would you be and why?
Maude from 'Harold and Maude'. She lives her life freely and fully, making decisions based on her interests and personal beliefs. Her character is strongly committed to change and growth, seeking opportunities to make an impact.

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
I would like to visit the Maldives for many reasons: with the beaches slowly being eroded, and possibly disappearing due to higher ocean waters, there is a small window of seeing these islands. The vibrant marine life would make me finally get that scuba diving certification to experience a different world under the sea. The rich culture is an eclectic mix of Sinhalese, Arab and South Indian influences providing a unique cultural experience. Finally, it is the definition of paradise and seclusion, a chance to be away from it all.

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