CRN 2017 Women of the Channel Details

Nidhi Nayyar Tassone

Marketing Manager, Acer America

Location: San Jose, CA


Number of years in current position: 8

Number of years involved with indirect sales: 12

Twitter Handle: @TassoneNidhi

Fun Facts:

Is fluent in another language
Enjoys public speaking
Has an advanced degree
Has worked for a solution provider organization
Has a personal mantra

Biography and Background:
I am an experienced marketing professional with core competencies in strategic planning, brand management and market plan execution. Having worked with organizations like Acer America Corporation and Proxim Wireless in multiple roles, I have extensive experience in executing successful, innovative, integrated and creative marketing campaigns across multichannel traditional, digital and social media platforms. An effective communicator with excellent relationship and team management skills, I have been working with cross functional teams within the reseller and distribution channels for over 12 years.

How have you personally helped advance your company's channel business over the past year?
My responsibilities include the development, management and execution of marketing programs and promotions for increasing Acer brand awareness within the K-12 education vertical and for Acer's DMR and reseller channel partners. Acer is the Chromebook market share leader as a consequence of multiple channel-wide K-12 marketing initiatives and aggressive reseller programs. This includes the Chromebook Seed Program and the education webinar series, which aims to connect educators and foster collaboration leading to increased brand awareness.

What are your goals for your company's channel business over the next year?
Our focus is to maintain market leadership and to promote Acer's portfolio of high performance commercial systems by enabling the channel partners with our industry leading partner programs.. VAR recruitment and VAR engagement are also key objectives for the coming year. Continued dialog and commitment to the K-12 education community through webinars, campaigns and social media will stay a priority.

What honors, awards or commendations have you won over the past year?
Being a new mother is an honor and privilege, which like any recognition, also comes with a lot of responsibility.

Outside of your family, please name a woman you admire and why:
Michelle Obama. She leads by example with an amazing amount of grace, dignity, humility and personal integrity. And better words were never said - "When they go low, we go high." That is a good mantra to have in life.

What advice would you give to young women who want to begin careers in technology?
A career in technology includes a lot of options that are not necessarily related to being an engineer. Take the first step, however scary. Set a goal and work towards it. And never hesitate to voice your opinions.

If you could be any movie character for one day in real life, who would you be and why?
Amanda Priestly from "The Devil Wears Prada" The fashion world is as far removed as it can get from my career of choice and I believe it would be fun to see and be a part of it as someone who apparently runs the fashion industry - managing all that creativity and personnel dynamic with big personalities, up close, for one day!

If you could travel to a city you've never been to before, all expenses paid, where would you go and why?
London. I am a huge Sherlock Holmes fan and my ideal vacation in London would include visiting all the non-fictional landmarks and places mentioned in the series.

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